Your attitude towards book
marketing is what will make or break your book. Can you be optimistic in your
daily approach, opportunistic in creating chances to connect, sell, and succeed,
and overcome challenges, setbacks, and losses? 

Yes, you can.  

Instead of listing reasons why you can’t do
something, why something won’t work, or what seems to be missing, you should do
the opposite. Total up your assets and reasons that you will break through. It
is a ledger you must be ahead on.

Start to see the difference between permanent,
chronic, temporary, and one-time problems. Distinguish between what holds you
back: is it a person, place, or thing? Is it real or imagined? Is it physical,
digital, emotional, or spiritual?

You need “to get unstuck, unfucked, and
unleashed,” as the book, The Obstacle Is The Way, tells us.

You need to confront your holdbacks. Are they
unfounded suspicions or beliefs? Is it just inexperience? Was it one bad
experience ruining your mojo? We need to learn from the past, and affirm Ben
Franklin’s sentiment: “The things which hurt, instruct.” See opportunities in
your obstacles.

There are few optimal periods to take action,
and when they come, we may not be fully ready to engage or even aware that this
is our moment to shine. You simply need to act with a sense of urgency, of
“let’s go” and adopt an “It is time now” attitude.

Leave time to contemplate, research, and
visualize the future that you want — identify steps to be taken to get there —
and start executing action steps so that you build on a foundation that allows
you choice and flexibility. Plant the seeds today for the garden you want to
have tomorrow.

Forethought is important. Think ahead in
anything that you do. Guess how things will unfold, given certain
circumstances. What needs to be manipulated to our favor? Which obstacles must
be dealt with. What kind of chain reaction will your action or inaction set

Have a Plan B always. Then prepare to deal
with your new reality.

Never forget the basics: work hard and long
hours; network upwards; be charitable; and write books that people need or

“With anticipation, we can endure. We are
prepared for failure and ready for success.”

— The Obstacle Is The Way

Book Marketing Help?

Brian Feinblum, the founder of this
award-winning blog, can be reached at 
[email protected]  He is available
to help authors promote their story, sell their book, and grow their brand. He
has over 30 years of experience in successfully helping thousands of authors in
all genres. Let him be your advocate, teacher, and motivator!



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About Brian Feinblum

Brian Feinblum should be followed on LinkedIn. This is
copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now
resides in Westchester with his wife, two kids, and Ferris, a black lab rescue
dog, and El Chapo, a pug rescue dog. His writings are often featured in The
Writer and IBPA’s The Independent.  This
award-winning blog has generated over 3.4 million pageviews. With 4,600+ posts
over the past dozen years, it was named one of the best book marketing blogs by
BookBaby  and recognized by Feedspot in 2021 and 2018
as one of the top book marketing blogs. It was also named by as a “best resource.” For the past three decades,
including 21 years as the head of marketing for the nation’s largest book
publicity firm, and two jobs at two independent presses, Brian has worked with
many first-time, self-published, authors of all genres, right along with
best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen,
Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard,
Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C.
Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a
panel on book publicity for Book Expo America, and has spoken at ASJA,
Independent Book Publishers Association Sarah Lawrence College, Nonfiction
Writers Association, Cape Cod Writers Association, Willamette (Portland)
Writers Association, APEX, and Connecticut Authors and Publishers Association.
His letters-to-the-editor have been published in The Wall Street Journal,
USA Today, New York Post, NY Daily News, Newsday, The Journal News

(Westchester) and The Washington Post. He has been featured in The
Sun Sentinel
and Miami Herald. For more information, please consult: