Image: Tim Mossholder

There’s no doubt about it. There are people out there who need whatever your business does.

That’s a fact!

And there are lots of these people, too.

So far, so good!

The challenge comes with the next step.

Your prospective customer truly does need to relax, but unless they want to relax at your coffee shop, the place down the street gets their money.

Your prospective client absolutely needs a new service provider, but unless they want to hire you, someone else will get their money.

If you’re not attracting enough new clients, start by looking at how big a want your marketing is creating, compared to your competitors.

Because when your marketplace needs you AND wants you, they’ll buy from you again and again and again.