Thank you Seer MozCon 2021 Team for contributing to this recap: Leena ChenIsmaeel Elkhateeb, Chase Freezman, Sara Janae Niemiec, and Katelyn Sidley.

1) Communicating & Presenting Value to Non SEOs 

Relevant Sessions:

  • Build for Search: Modern Web Dev That Puts SEO First | Dana DiTomaso
  • Reporting for Duty: Why You Start Using GA4 TODAY | Brie Anderson
  • Taking Charge of Your Indexability: How to Optimize and Prioritize Your Technical Work | Areej AbuAli

Main Points:

  • How to speak with Devs
  • How to speak with CEOs
  • How to use more than just tables + excel (like pie charts, tables, etc)

Dana Di’Tomaso hit home when she said “SEO is no longer a garnish, it’s a main dish”.

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