Asda’s venerable George fashion brand is showing signs of life under new Asda owners and agency Impero. Now following a successful back-to-school promotion, it’s entering the Christmas lists with some rather surprising guests, including initially trepidatious trans Jabarii. “Tis the season to slay it,” we’re advised, in a celebrating of New York Ball alt culture. …

The post “Tis the season to slay it” says Asda’s George first appeared on More About Advertising.