The top 10 Pay Per Click industry global news from February 16 to 23, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

In the video (In Italian) contents are exposed starting from #10 (as in any self-respecting top ten ;-))

1) You DON’T HAVE to upload again your Customer Match audiences in GAds due to COMO2
A post by Mihai Ciurea created some buzz in the PPC community, but a comment by Ginny Marvin clarifies that uploaded customer lists will remain valid even after 3/6/24
https://www.linkedin.com/feed/update/urn:li:activity:7166802375972700161/

2) Demand Gen vs Display (the AI Revenge)
We ran another test comparing performance of a DGen campaign versus a regular Display one with same budget & setting. Here is what we found 5 weeks & 1200€ spent later
https://www.adworldexperience.it/en/demand-gen-vs-display-the-revenge-discover-who-won/

3) How to avoid 30% Apple extra fee to boost your FB/IG posts
Bram Van der Hallen explains that you can workaround the new additional fee by Apple simply avoiding to boost your posts in the app
https://www.linkedin.com/feed/update/urn:li:activity:7165741957707747328/

4) Google rolls out generative AI in PMax asset imaging
Google announced that they will be rolling out it (first in US and then globally) in March + Ad Stregth will take into consideration quantity & variety of assets
https://www.seroundtable.com/google-ad-strength-pmax-ai-36942.html
https://blog.google/products/ads-commerce/gemini-models-are-coming-to-performance-max/

5) How to check if COMOv2 signals are passed correctly to GAds?
Tamas Geiger shared the new check in the diagnostic tab of conversions
https://www.linkedin.com/feed/update/urn:li:activity:7166801362435928064/

6) Are Meta targeting and otimization converging into one activity?
Jon Loomer explains how the new AI driven options are deeply changing the PPC Pro work
https://www.jonloomer.com/the-evolution-of-who-sees-your-ads/

7) 6 optimization to do before launcing a PMax campaign
Michelle Morgan suggests some interesting pre-launch optimization best practices for Performance Max
https://www.wordstream.com/blog/google-ads-performance-max-pre-launch-optimizations

8) A new script gives AI powered insights on PMax campaigns
Mike Rhodes did it again (and again :-). He now shares a script connected with OpenAI which sends insights via mail or audio files
https://www.linkedin.com/posts/mikerhodesideas_scripts-ai-googleads-activity-7166204354381766657-uv1G/

9) How to evaluate Linkedin video ads performance
AJ Wilcox shares some very interesting considerations on “Cost Per 50% View” metric
https://b2linked.com/blog/linkedin-ads-new-video-formula/

10) GA4 will start showing GAds insights
Josh Silverbauer spotted a new highlight coming from GAds in GA4 Advertising section (via Yoann Ferrand’s PPC News Community)
https://www.linkedin.com/posts/jsilverbauer_ga4-update-the-advertising-section-activity-7166506491158470656-klWK/

EXTRA CONTENTS

The power of images (Conversion Rate Experts) – https://conversion-rate-experts.com/statuscake-landing-page-win-report/
TikTok’s new troubles with EU Officials (Andrew Hutchinson) – https://www.socialmediatoday.com/news/eu-officials-launch-investigation-tiktok-potential-dsa-violations/708027/

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If I forgot any important news, comment pleeease…

May ROI be with you and… more peace for all! 🙂