The top 10 international Pay Per Click Industry News from March 16 to 22, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

In the video contents are exposed starting from the last one (as in any honorable top ten ;-))

1) Busy week for GA4
Enhanced conversions (needs action), conversions renamed to key events (GAds conversions remain untouched)

2) Bring back control on PMax
Nils Rooijmans shared a collection of must have scripts to get actionable optimizations

3) How to sync offline events with Meta CAPI
Jon Loomer shared a step-by-step guide to implement offline conversions with Meta’s Conversion API

4) Now Demand Gen have placement exclusions
Thomas Eccel found that Google has quietly released the function that allows direct exclusion of specific placements in DGen

5) TikTok’s new guide to LeadGen Best Practices
The chinese social partnered with Hubspot to create a guide to Lead Generation best practices (Andrew Hutchinson)

6) Why exact match is still relevant
Brad Geddes suggests a series of Best practices to use exacts

7) Wanted a trained GAds custom Chat GPT?
Search no more. Thomas Eccel has shared his one (with more than 5000 chats already done)

8) Microsoft launches Display Ads
The Redmond giant has launched its version of “pure” display campaigns

9) This might be the last blown for TwitterAds
X has lost an important brand safety certification (& it is unlikely to regain it soon)

10) Discount code promo now available on Instagram
Meta has released a new function to promote discount codes in the platform (& not only)


Google Ads Account Overhaul – What Works in 2024, What Doesn’t | LinkedIn (Paid Search Association)

Google Ads EMEA product Kickoff H1 2024 highlights – Adworld Experience

Microsoft announces key Performance Max updates (

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May the ROI be with you! And… more peace for everyone 😉

PS: Please comment if you think I missed something important!