As someone who’s been in PPC, SEO and more, I can tell you that I don’t know many individuals who are genuinely good in all things Digital Marketing.

I remember a few years ago when I was looking for a job, I’d constantly interview with companies looking for a Digital Marketing Manager.

Upon interviewing with them, many said they were looking for someone good at SEO, Google Ads, Facebook Ads, CRO, Email Marketing, JavaScript, CSS, and even Social Media.

I was always confused about whether they were simply naive or plain unrealistic. These are individual areas that take time and experience to become great at. Yes, you can become good at more than one of these, but I find it insane to think that a Digital Marketing Executive is even a thing.

It’s as insane as wanting a striker who is good as a centre back, left-back, goalkeeper and even coach simultaneously.

Most companies advertising these roles have heard about Digital Marketing and don’t know what it entails. So, be ready for what’s to come your way if you choose to go ahead with it. Been there.

submitted by /u/MSTSSolutions
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