In a book called  How To Write Copy That Sells, I came
across something called The P.A.S.T.O.R. Copywriting Framework™. It
is a six-step approach to persuade someone to make a decision to buy what you
are selling. In this case, it could apply to authors selling books.
 

Below is an excerpt from the book describing
the method:

 

  1. Person, Problem, Pain: Identify the person you are
    writing to, the problem that your product or service is intended to solve,
    and the pain your person is experiencing.
     
  1. Amplify: Stress the consequences of what will happen if
    that problem isn’t solved.
     
  1. Story and Solution: Tell the story of someone who has
    solved that problem, using your solution or even a solution like yours.
     
  1. Transformation and Testimony: Articulate the results
    that your product or service will bring, providing real-life testimonials
    to strengthen your case.
     
  1. “”Offer: Describe exactly what you are offering for sale,
    focusing on the transformation instead of on the deliverables (the
    “stuff*).
     
  1. Response: Ask the customer to buy, with step-by-step
    instructions telling them what to do next.”
     

Will this work for you? Try
it and see. Otherwise, modify it to appeal to your potential ideal targeted
reader and customize it to your book’s message. 

 

Need PR Help?

Brian Feinblum, the founder of this award-winning
blog, with 3.6 million page views, can be reached at 
[email protected]  He is
available to help authors promote their story, sell their book, and grow their
brand. He has over 30 years of experience in successfully helping thousands of
authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian
Feinblum

Brian Feinblum should be
followed on
www.linkedin.com/in/brianfeinblum. This is
copyrighted by BookMarketingBuzzBlog ©2024. Born and raised in Brooklyn, he now
resides in Westchester with his wife, two kids, and Ferris, a black lab rescue
dog, and El Chapo, a pug rescue dog. His writings are often featured in The
Writer and IBPA’s The Independent.  This
award-winning blog has generated over 3.6 million pageviews. With 4,800+ posts
over the past dozen years, it was named one of the best book marketing blogs by
BookBaby 
http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018
as one of the top book marketing blogs. It was also named by
www.WinningWriters.com as a “best resource.” For the past three decades,
including 21 years as the head of marketing for the nation’s largest book
publicity firm, and director of publicity positions at two independent presses,
Brian has worked with many first-time, self-published, authors of all genres,
right along with best-selling authors and celebrities such as: Dr. Ruth, Mark
Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay,
Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan
RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He
hosted a panel on book publicity for Book Expo America several years ago, and
has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence
College, Nonfiction Writers Association, Cape Cod Writers Association,
Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and
Connecticut Authors and Publishers Association. His letters-to-the-editor have
been published in The Wall Street Journal, USA Today, New York Post, NY
Daily News, Newsday, The Journal News
(Westchester) and The Washington
Post
. His first published book was The Florida homeowner, Condo, &
Co-Op Association Handbook
.  It was featured
in The Sun Sentinel and Miami Herald.