This is my attempt to explain brand r/explainlikeimfive
How people talk about you behind your back is your brand, which consists of 3 parts: 1. Aesthetics, 2. User Experience, and 3. Marketing.
Using food as an example 🍜:
Brand is how we talk about the food when the waiters and chefs aren’t around.
Aesthetics is the colors and plating of the food.
User Experience is the texture and flavor of the food.
Marketing is bringing attention to the beautiful and tasty food.