VaynerMedia, with Tool, created “A Nutty Holiday” spot for Planters that shows a man who is transported into his TV to join a 1980s music video with a singing Reginald VelJohnson, the actor who starred in “Die Hard” and “Family Matters.” The campaign includes a contest to win a 1980s-themed “Nutsalgia Box” of goodies such as retro branded merchandise, a Bluetooth cassette boombox, classic board games and a DVD of a classic movie.