London-based network VVP has won White Claw hard seltzer’s global account as the brand expands outside the US into 12 markets. Accenture’s Rothco previously worked on the brand. White Claw global brand director Gisela Rule says: “We want to thank Rothco, which has been a critical contributor to White Claw’s success both in the US …

The post VCCP wins White Claw hard seltzer first appeared on More About Advertising.