Three UMass-Amherst students sat down with Ragan CEO Diane Schwartz to discuss what they hope their careers in the PR industry will look like.

Communications students are the future of the public relations industry.

Diane Schwartz, CEO of Ragan Communications, visited the University of Massachusetts-Amherst in March to talk with students about how they see their future in comms and the workplace.

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Students Alana Zeilander, Sophia Torres and Lizette Sta. Maria sat down with Schwartz to talk hybrid and virtual workplaces, what they value in a career path and important lessons they’ve learned during their time at UMass-Amherst.

Watch the full video below:

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