I’ll start:

  • Not enough audience research
  • Building too many irrelevant citations (or paying for bad directory links on Fiverr and other marketplaces)
  • Ignoring “zero volume” keywords in spite of the huge potential for high-converting traffic.
  • Not knowing when to ignore bad advice from automated tools such as Grammarly and Yoast
  • Over-optimizing anchor text for internal links and backlinks

submitted by /u/TheAustinEditor
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