The UK public’s trust in advertising is driven by engaging creativity, while ad bombardment sends trust plummeting. So far so predictable, but this year’s biannual report from the Advertising Association also includes some more interesting findings. Purpose is starting to count, as is respecting data privacy (particularly for younger people). Audiences want more regulations, which …

The post What drives trust in advertising? That depends on your world view says new AA study first appeared on More About Advertising.