I’m running a compaign which is profitable and I’m looking to scale it.
Clicks per day ~ 2000
Average conversion rate : 50% (A conversion is when someone clicks on a particular link in my website)
Current bidding strategy : Manual CPC
Types of keywords used : Mainly broad. All top 10 keywords bring more or less a good conversion rate (near 50%)
My goal is to get the maximum conversions possible. Ad spend is not an issue as long as I keep the same cost per conversion.
Which bidding strategy do you recommend ? I’m looking into Maximize conversions with tCPA but I don’t know if it’s suitable for this type of compaigns.. Would love to hear your toughts