ISP Beth

In this episode, we’re once again consulting the latest Media Sales Report by The Center for Sales Strategy.

Today, we’re asking the question, “Why are so many media sales managers lacking superstar talent?”

Joining Matt to answer that question and more is the amazing Beth Sunshine, SVP/Talent Services here at CSS and the head of Up Your Culture, a division of CSS focusing on company culture and employee engagement.

Beth provides such valuable insights like:

  • How, contrary to popular belief, it’s not poor performers but average performers that weigh an organization down.
  • Why managers can’t nurture their superstar talents by “coaching from the locker room.”
  • And, finally, how if a seller has unrealized talent, the right mix of training and feedback can help transform them into a genuine superstar.