I’ve personally never understood why merchandise sold by ultra high-end brands like Ferrari, Porsche, Lamborghini always “feel cheap” to me. An example is that a Ferrari after-shave could cost the same as a YSL aftershave, yet in my mind, my brain associates this similarly-priced merchandise as low-end junk. My feelings are often confirmed when a lot of this merchandise ends up in discount outlets or similar places at rock bottom prices. It would be great to hear from the branding experts on this thread why this is the case. These are some of the most luxury brands on the planet, yet their value doesn’t convert well to merchandise.