What holds authors
back from not marketing their books, aside from the obvious: lack of knowledge,
skills, resources, connections, or time, or money?

It is you, dear author, and your mental
approach to your book marketing, maybe even your life, needs to be readjusted.

Do any of these statements sound familiar?

  • Believing you’re just not good enough. You lack
  • Feeling
    you don’t have the energy it takes. No pep on your step. You need better
  • Mistaking
    rules — whether set by you or another — for absolute truths. You can find
    workarounds and make exceptions for new circumstances.
  • Not really wanting to do the work. Laziness won’t be
  • Not pushing yourself to the highest level. You lack
    inspiration or motivation.
  • You set such ambitious
    goals that you don’t know where to begin. Don’t burden or overwhelm
    yourself, crippling and undermining your dream.
  • Holding out for optimal conditions to get going or to
    expand. You can’t wait for the perfect storm to strike. Acting now often
    beats all strategy. 
  • Requiring specific tools or resources to get the job
    done. Stop stalling or making excuses — go to war with the soldiers you
    have available.
  • Abandoning things as soon as they get difficult. Show
    some resilience and nerve. Stick with it.
  • Feeling as if you need permission or someone’s
    authorization to move forward. You don’t. 
  • You perceive problems or shortcomings that don’t exist
    or can be overcome and dealt with. Choose optimism. See possibilities not
  • Failing to stay informed and up-to-date about
    successful and strategic ways to sell your book.
  • Not acting on all of the good advice you were given. 
  • Expecting or demanding results without sacrificing some
    of your time.
  • Believing that you can’t or won’t market your book, but
    failing to hire others who could help you.
  • Having too many ideas and not knowing where to start,
    feeling overburdened and unfocused.
  • Procrastinating, making excuses, and avoiding your
  • Prioritizing other activities over your commitment to marketing
    your book.

Stop being your own worst enemy. Don’t be the
bottleneck to your book marketing success.

PR Help?

Brian Feinblum,
the founder of this award-winning blog, with 3.6 million page views, can be
reached at 
[email protected]  He is available to help authors promote
their story, sell their book, and grow their brand. He has over 30 years of
experience in successfully helping thousands of authors in all genres. Let him
be your advocate, teacher, and motivator!


Brian Feinblum

Brian Feinblum should be followed on www.linkedin.com/in/brianfeinblum. This is copyrighted by BookMarketingBuzzBlog ©2024.
Born and raised in Brooklyn, he now resides in Westchester with his wife, two
kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His
writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.7
million pageviews. With 4,900+ posts over the past dozen years, it was named
one of the best book marketing blogs by BookBaby 
http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized
by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was
also named by www.WinningWriters.com as a “best resource.” For the past
three decades, including 21 years as the head of marketing for the nation’s
largest book publicity firm, and director of publicity positions at two
independent presses, Brian has worked with many first-time, self-published,
authors of all genres, right along with best-selling authors and celebrities
such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil
Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy
Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin,
and Henry Winkler. He hosted a panel on book publicity for Book Expo America
several years ago, and has spoken at ASJA, Independent Book Publishers
Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod
Writers Association, Willamette (Portland) Writers Association, APEX, Morgan
James Publishing, and Connecticut Authors and Publishers Association. His
letters-to-the-editor have been published in The Wall Street Journal, USA
Today, New York Post, NY Daily News, Newsday, The Journal News

(Westchester) and The Washington Post. His first published book was The
Florida homeowner, Condo, & Co-Op Association Handbook
It was featured in The Sun Sentinel and
Miami Herald.