With all the noise around AI, here’s why SMS (not call, email, website chatbots) is the actual best marketing channel to apply AI.

1. People prefer texting (98% open rates, highest reply rates in comparison to email and call)
2. Best place to follow-up (same point as before, everyone reads their text so messages will actually be seen)
3. Greatest opportunity for an actual back and forth conversation (website chatbots are good, but can’t continue the conversation if someone just leaves the website)
4. Since GPT can call functions/tools, there’s a lot of opportunity for AI to actually help humans do their job as opposed to replace (example: GPT sets up phone call, then creates a notification/alert to the human to step in)
5. Personalizing conversations at scale (people have a lot of lead data in their CRMs, AI can utilize that to deliver messaging that actually resonates with them)