Has AI brought the agency world full circle? WPP-backed The&Partnership thinks so and is combining with its media buying and planning agency mSix&Partners to form what it calls “a new fully-integrated agency with AI at its heart” under the new global brand T&Pm. T&P (as was) now employs 1,900 people across four continents with 45 …

The post WPP’s The&Partnership becomes full-service T&Pm in AI-fuelled revamp first appeared on More About Advertising.