Email continues to be a very effective way to engage with prospects and clients. However, consider these facts (Source).

• In 2022 there were over 330 billion emails sent and received per day.
• That number is expected to be almost 350 billion per day in 2023
• The average person sends and receives 121 business-related emails per day. Remember, that’s an average. That amount can easily be doubled for an executive-level decision-maker.
• Just because an email is sent doesn’t mean it’s opened and read. The average open rate for businesses across all industries is just 18%.