YouTube Analytics now tells creators their top-performing content across Shorts, Videos on Demand, and Lives.

Now, when you check the revenue by format cards, you not only see the estimated total revenue for your chosen video format for the prior 28 day period, but you also get a list of your best-performing videos, along with how much money each one has made.

Why we care. Brands and marketers can use this data to make informed decisions about how to optimize their monetization strategies more effectively based on past success.

Shorts. YouTube Shorts is a video format that allows users to create, share, and watch vertical short-form videos that last 60 seconds or less.

Videos on Demand. VOD, or Video on Demand, is a YouTube feature that lets creators upload videos in advance for viewers to watch whenever they want, different from live streams.

Lives. YouTube Lives allows you to connect with your audience in real time through a video feed, chat, and other interactive features.


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Deep dive. Watch YouTube’s announcement in full for more information.