Authors know they need to be better at
marketing their books. They need to step their game up — put in more time,
invest more money, be more strategic, and operate more efficiently.
Here is how you find your book marketing mojo and energy:
1. Just like the way you approach your writing, get into a routine or schedule
some time daily to dedicate to book marketing. It is important to market
yourself as often as you dedicate to your craft of writing.
2. Stop whining and just accept and embrace your reality. Book marketing is a
part of your writing world just as a job, mortgage, car payment, and paying
taxes are a part of your life.
3. Put yourself in the right mood. Play music, meditate, or do something fun or
that feels good. Then go out and do your book marketing tasks.
4. Have an overall marketing plan vision and a daily marketing execution
mission. Know what you will do — and do it!
5. Tune out external obligations or internal struggles. Put your mind, body,
and soul into your book marketing moment.
6. Accept that rejection, loss, and even humiliation can and will happen,
likely far more often than you get a yes, win, or enjoy exhilaration from your
marketing efforts. Your success rate could be high even when your rejection
rate exceeds 90 percent. It is a numbers game. Just keep trying, hope for the
best, and don’t dwell when you get ignored or rejected; just enjoy the few and
far between yesses.
7. Affirm you are on the right path. Seek out guidance or advice from book
marketers or successful authors.
8. Don’t fail to try because you fear failure. There is no time for
psychotherapy. Just get out and market, plain and simple. No excuses or ifs,
ands, and buts.
9. Inspiration can come from your past successes. Remind yourself when you did
something well that was challenging, or new, or that you didn’t particularly
enjoy.
10. Find a good model to base your next steps on.
11. Feel optimistic. Just choose to be that way.
12. Believe in your marketing plan and abilities to execute it.
13. Enjoy a lift or boost from a good book review.
14. Be well-rested, nourished, and unstressed before you embark on your daily
marketing.
15. Feel focused and mentally in tune with what you are doing as you market
your book.
Need PR Help?
Brian
Feinblum, the founder of this award-winning blog, with over 3.9 million page
views, can be reached at [email protected] He is available to help authors promote their story,
sell their book, and grow their brand. He has over 30 years of experience in
successfully helping thousands of authors in all genres. Let him be your
advocate, teacher, and motivator!
About Brian
Feinblum
Brian Feinblum should be
followed on www.linkedin.com/in/brianfeinblum. This is
copyrighted by BookMarketingBuzzBlog ©2024. Born and raised in Brooklyn, he now
resides in Westchester with his wife, two kids, and Ferris, a black lab rescue
dog, and El Chapo, a pug rescue dog. His writings are often featured in The
Writer and IBPA’s The Independent. This
award-winning blog has generated over 3.9 million pageviews. With 4,900+ posts
over the past dozen years, it was named one of the best book marketing blogs by
BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018
as one of the top book marketing blogs. It was also named by
www.WinningWriters.com as a “best resource.” For the past three decades,
including 21 years as the head of marketing for the nation’s largest book
publicity firm, and director of publicity positions at two independent presses,
Brian has worked with many first-time, self-published, authors of all genres,
right along with best-selling authors and celebrities such as: Dr. Ruth, Mark
Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay,
Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan
RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He
hosted a panel on book publicity for Book Expo America several years ago, and
has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence
College, Nonfiction Writers Association, Cape Cod Writers Association,
Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and
Connecticut Authors and Publishers Association. His letters-to-the-editor have
been published in The Wall Street Journal, USA Today, New York Post, NY
Daily News, Newsday, The Journal News (Westchester) and The Washington
Post. His first published book was The Florida Homeowner, Condo, &
Co-Op Association Handbook. It was featured
in The Sun Sentinel and Miami Herald.
