PPC Marketing

It’s estimated that between 40 to 70% of internet traffic is automated. In short, around half of all the activity on the internet is performed

30-second summary: Even though it is evident that SEO and PPC are great tools, these two disciplines work in silos In fact, these teams and

Few things are as diametric as marketing, especially for SMEs. And for many business owners, digital marketing can be a hugely daunting prospect. Where do

Few things are as diametric as marketing, especially for SMEs. And for many business owners, digital marketing can be a hugely daunting prospect. Where do

If you’re struggling for conversions, it’s tempting to throw money at the problem in search of a quick fix. Resist that temptation, though – because the

In this new blog series, Centering Humans and Culture: Road from Intern to Full-time, we get to know employees who started as interns and have

Many top companies are already using machine learning to target potential customers, personalize offers, and improve customer service, and it will only become more critical

The creation of ad blockers was a significant turning point for the online experience. Suddenly, users could choose what kind of content they wanted to

Not everything online is what it seems. But then you already know that. Spoofing, or copying, is a major source of online fraud. From website

With technology’s growing influence over trade, PPC marketing has become one of the biggest trends in business. While it has been used extensively in today’s

On July 1, 2023, Google Analytics 4 will officially replace Universal Analytics. This major change means that way that brands track advertising campaigns in the

Split testing is one of the more popular marketing optimization tactics, and it’s used to do everything from increasing CTRs to boosting conversion rates. It

So, you’ve created some blinding content. Now you need to get it read. How do you go about this? The traditional search route is to

There’s a very popular term in the world of marketing that goes something like, “talking to everyone is talking to no one.” This maxim is

Over the years, the terms “growth marketing” and “growth hacking” have evolved from buzzwords to widely recognized and established marketing terms. The trouble is that

As a business marketer it’s important to have a single place to review your Google Ads campaign performance. Of course you’re familiar with the Google

What’s reactive marketing and why so much buzz around it? Let’s dive into why businesses apply reactive marketing strategies and why your company may be

The death of the cookie is upon us. For over 20 years, advertisers have been using third-party cookies to track users and target them with

For many marketers, PPC ads are the lifeblood of their marketing efforts. The ads offer exhaustive customization options, let you control your ad spend, and

Create consistent content that reflects your brand’s values on social media channels. Image Source: Deposit Photos Social media is one of the most powerful weapons

In this new blog series, Centering Humans and Culture: Road from Intern to Full-time, we get to know employees who started at 3Q/DEPT as interns

Marketing, traditional or digital, relies mostly on human psychology. As a marketer, you can follow a few fundamental customs that have worked for similar businesses

A potential recession. Rising inflation rates. Ongoing supply chain concerns. Climbing advertising costs. These are just a few of the major obstacles facing digital marketers

Bots are everywhere. Some bots are your friend. Many others aren’t.  When it comes to online safety, especially as a website owner, understanding bot protection