Advertising
VCCP launches employee engagement division, VCCP BEE
VCCP is launching yet another division, this one is called BEE and is dedicated to brand and employee engagement — a hot topic during a
AM:PM & HAVAS Tel Aviv presents: AI Delivery (2023) :60 (Israel)
Food This is pretty funny. Previous Next
Congress Isn’t Buying TikTok’s Plans To Protect US User Data From The Chinese Government
Based on TikTok CEO Shou Chew’s appearance before the House Committee on Energy and Commerce on Thursday, Congress isn’t buying TikTok’s claims of independence. And
Paramount Works With Rivals In The Name Of Cross-Platform TV Measurement
Paramount, which is part of a new joint industry committee to devise a cross-platform TV measurement standard by 2024, held a conference that included a
United Airlines trans flight attendant featured in ad died by suicide: ‘Sorry I could not be stronger’
adnews Kayleigh Scott posted a suicide note on Instagram and Facebook around 2:30 a.m. Previous Next
Sandvik – ”The call to inaction” – case study – Stendahls (Sweden)
Uncategorized “Call to inaction” skyrockets participation in Sandvik’s recycling program Previous Next
Meet Hikup, The First-Of-Its-Kind Mindfulness App Created by Omelet and Consume & Create
digital Uncategorized A friendly conversation coach to help us tackle our unwanted language habits Previous Next
Top 10 March Madness advertisers so far: Datacenter Weekly
Also: GM’s zero-party data play, Innovid’s data deal with Walmart, macroeconomic news in a nutshell—and more.
Judges announced for 2023 Ad Age Small Agency Awards
Winners will be announced in late July.
Twitter’s Elon Musk to court advertisers in rare ad world appearance
Billionaire will try to get advertisers to return to the platform when he appears next month in Miami, where he will talk with NBCU’s Linda
How period care brands are responding to Florida bill that would restrict sex education
The bill would restrict Florida’s public school teachers from educating students about the menstrual cycle before sixth grade.
Champions of Change: Leveling the Playing Field With Ally’s Andrea Brimmer
In the first episode of Champions of Change, Adweek senior TV reporter Mollie Cahillane sits down with Ally Financial CMO Andrea Brimmer. There are brands
Heineken’s First Gaming Campaign Breaks Anti-Social Stereotypes
Gaming is often stereotyped as a reclusive pastime, but Heineken is challenging that notion with a celebration of its community spirit. The beer brand’s first
AMV BBDO and Imagination give Ford’s new all-electric Explorer a heavy lift-off
Ford is betting the ranch (and Henry Ford’s vast legacy) on its new all-electric Explorer and the softening up process for the 2024 launch starts
Neverland wins three-way Rightmove pitch
Online property site Rightmove has appointed Neverland as its new creative agency following a closely-fought pitch against McCann and Pablo. The account was formerly with
MAA Ad of the Week: Barilla from Publicis’ Le Pub
There have been some decent ads this week, House 337 for PETA and Quiet Storm for the Women’s Equality Party stand out. But ads are
Index Exchange Accelerates its Sustainability Initiatives with Ad Net Zero Partnership
The company joins Ad Net Zero to further its commitment to a sustainable future Index Exchange Inc. (Index), one of the world’s largest independent ad exchanges,
The Trade Desk Appoints Trish Frohman as Senior Vice President of Business Development, North America
VENTURA, Calif. — Global advertising technology leader The Trade Desk (Nasdaq: TTD) announced the appointment of Trish Frohman as Senior Vice President of Business Development
The Big Story: Meet The Ad Tech Vets Going Into Privacy Tech
Programmatic veterans are pivoting to become founders of privacy tech companies. Plus: Nielsen ONE and the currency battle continues leading up for the TV upfronts.
The TV Identity Web Takes Shape; Why “Fund” Is A Four-Letter Word
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tubi Or Not Tubi Fox-owned Tubi recently made its first ping on Nielsen’s
Comic: Digital Twinsies
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Digital Twinsies appeared first on AdExchanger.
Hulu Has Too Many Ads
Hulu might have a tolerable frequency rate, but it also has a much higher ad load than many of its streaming service competitors. The post
Heineken & Le Pub – Just Another Night Out (Brazil) :60 (2023)
Drinks & Alcohol The gang is going to get together, but one of the crew has just about the <em>worst possible time</em> getting out from
Aflac In-Houses Digital Video To Make A Bigger Splash Across Social And CTV
Supplemental insurance isn’t sexy. But with the right media strategy, even insurance brands can engage new (and younger) audiences. Aflac, for one, dove deep into
Recommended Reading
100 Ideas That Changed Advertising
A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever-changing and fast moving industry. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration, and the long-term evolutions that advertisers have wrought upon their industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioural economics. Illustrated with hundreds of examples of adverts and explaining their power to inspire, delight, and annoy, but above all, to make us buy, the book is an absorbing guide to a turbulent industry.
The Art of Advertising
Advertisers in the nineteenth and early twentieth century pushed the boundaries of printing, manipulated language, inspired a new form of art and exploited many formats, including calendars, bookmarks and games. This collection of essays examines the extent to which these standalone advertisements - which have survived by chance and are now divorced from their original purpose - provide information not just on the sometimes bizarre products being sold, but also on class, gender, Britishness, war, fashion and shopping. Starting with the genesis of an advertisement through the creation of text, image, print and format, the authors go on to examine the changing profile of the consumer, notably the rise of the middle classes, and the way in which manufacturers and retailers identified and targeted their markets.
Advertising Shits in Your Head
Advertising Shits in Your Head calls adverts what they are--a powerful means of control through manipulation--and highlights how people across the world are fighting back. It diagnoses the problem and offers practical tips for a DIY remedy. Faced with an ad-saturated world, activists are resisting, equipped with stencils, printers, high-visibility vests, and utility tools. With case studies from both sides of the Atlantic, this book showcases the ways in which small groups are taking on corporations and states at their own game: propaganda. This international edition includes an illustrated introduction from Josh MacPhee, case studies and interviews with Art in Ad Places, Public Ad Campaign, Resistance Is Female; Brandalism, and Special Patrol Group, plus photography from Luna Park and Jordan Seiler.
Join or Die: Digital Advertising in the Age of Automation
Machine learning and automation are disrupting every industry-Advertising is no exception. The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers grew accustomed to are being stripped away and replaced by automated solutions. Google AdWords, as we once knew it, no longer exists. We have officially entered the age of automation, and there's no turning back. In Join or Die, Patrick Gilbert shares how he transformed AdVenture Media into a modern, automation-driven advertising powerhouse. From the failures and mistakes that nearly lost the agency multiple clients and millions in revenue, to the exaltation of successful breakthroughs.
Creative Advertising
Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches.
Adland: A Global History of Advertising
Adland: A Global History of Advertising Mark Tungate (Author) Description Adland is a groundbreaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy advertisements, radio and television, to the opportunities afforded by the explosion of digital media. Adland focuses on key players in the industry and features exclusive interviews with leading advertising veterans, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois.
The Power of Advertising
This book helps children to develop critical thinking and debating skills. It examines the topic of advertising in a lively and accessible way. Information is presented to help readers deliberate, debate, and decide for themselves. The book looks at the power of advertising: how it works, the pros and cons, the impact of consumerism and how advertising affects our daily lives.
Ogilvy on Advertising
A candid and indispensable primer on all aspects of advertising from the man Time has called the most sought after wizard in the business. Told with brutal candor and prodigal generosity, David Ogilvy reveals: - How to get a job in advertising - How to choose an agency for your product - The secrets behind advertising that works - How to write successful copy--and get people to read it - Eighteen miracles of research - What advertising can do for charities And much, much more.
