Wonderhood Studios, which doubles up as a film and TV production company, makes a Christmas film every year, this time in support of Samaritans highlighting
OOH advertising spend is nearly back to prepandemic highs as of Q2 2022. This rapid rebound and growth are creating an inflection point for the
The IAB Tech Lab has updated its OpenRTB standard to include objects specifically designed for DOOH. It also published new DOOH-specific guidelines and technical resources
The quality of marketing data – or, rather, the lack thereof – is arguably as big of an issue as signal loss, but doesn’t get nearly
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. From Ad Pod To Episode Advertisers are increasingly participating at the ground level of
Video creators like Tastemade are blurring the lines between short- and long-form video. Tastemade launched in 2012 to create food-focused video content for social media
Yayoi Kusama, the Japanese artist famous for her polka dots appears in 3D Louis Vuitton ad in Shinjuku
Fashion Boundless abstractions. Previous
Uber promotes its Uber Comfort tier.
December is prime holiday shopping season for consumers around the globe, and the year’s final month is also prime monetization season for creators on Facebook.
The Eiffel Tower is one of the world’s most famous monuments, but when it was constructed between 1887 and 1889, it was controversial and unpopular.
Sports fans continue to make up a huge share of audience across platforms. According to Statista, 57.5 million U.S. viewers watched digital live sports content
As far as excuses for tardiness go, these are pretty darn inventive: Odell Beckham Jr. struts out of a jewelry store and his dazzling bling
The latest merchandise play for lifestyle brand Playboy Group is another American classic: jeans. While Playboy has lent its name to a range of products
Advertising Standards Authority acknowledges humorous intent, but says consumers could be misled An advert for beer company BrewDog has been banned over a “tongue-in-cheek” claim
EssenceMediacom global COO Josh Krichefski has been nominated as IPA President-elect to succeed Julian Douglas, vice chairman of VCCP. The election will take place at
There’s quite a battle going on for the British charity pound this Christmas; people usually donate generously but with a rampant cost of living crisis
You never know what to expect from Publicis Groupe’s annual “Wishes” film, except that it will be a light-hearted two minutes starring CEO Arthur Sadoun
Out of Home installations are playing a bigger part this Christmas and adam&eveDDB and homeless charity Crisis have joined the trend with with a “hyper-real”
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. BuzzCuts BuzzFeed is laying off 12% of its workforce, Variety reports, based on
FTC v Kochava is a landmark battle in the long war over data privacy regulations. But regardless of how this particular case turns out, the
Recently, when The North Face ran an RFP for a programmatic buying agency, it went with WITHIN, which also happens to be the performance agency
A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever-changing and fast moving industry. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration, and the long-term evolutions that advertisers have wrought upon their industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioural economics. Illustrated with hundreds of examples of adverts and explaining their power to inspire, delight, and annoy, but above all, to make us buy, the book is an absorbing guide to a turbulent industry.
Advertisers in the nineteenth and early twentieth century pushed the boundaries of printing, manipulated language, inspired a new form of art and exploited many formats, including calendars, bookmarks and games. This collection of essays examines the extent to which these standalone advertisements - which have survived by chance and are now divorced from their original purpose - provide information not just on the sometimes bizarre products being sold, but also on class, gender, Britishness, war, fashion and shopping. Starting with the genesis of an advertisement through the creation of text, image, print and format, the authors go on to examine the changing profile of the consumer, notably the rise of the middle classes, and the way in which manufacturers and retailers identified and targeted their markets.
Advertising Shits in Your Head calls adverts what they are--a powerful means of control through manipulation--and highlights how people across the world are fighting back. It diagnoses the problem and offers practical tips for a DIY remedy. Faced with an ad-saturated world, activists are resisting, equipped with stencils, printers, high-visibility vests, and utility tools. With case studies from both sides of the Atlantic, this book showcases the ways in which small groups are taking on corporations and states at their own game: propaganda. This international edition includes an illustrated introduction from Josh MacPhee, case studies and interviews with Art in Ad Places, Public Ad Campaign, Resistance Is Female; Brandalism, and Special Patrol Group, plus photography from Luna Park and Jordan Seiler.
Machine learning and automation are disrupting every industry-Advertising is no exception. The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers grew accustomed to are being stripped away and replaced by automated solutions. Google AdWords, as we once knew it, no longer exists. We have officially entered the age of automation, and there's no turning back. In Join or Die, Patrick Gilbert shares how he transformed AdVenture Media into a modern, automation-driven advertising powerhouse. From the failures and mistakes that nearly lost the agency multiple clients and millions in revenue, to the exaltation of successful breakthroughs.
Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches.
Adland: A Global History of Advertising Mark Tungate (Author) Description Adland is a groundbreaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy advertisements, radio and television, to the opportunities afforded by the explosion of digital media. Adland focuses on key players in the industry and features exclusive interviews with leading advertising veterans, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois.
This book helps children to develop critical thinking and debating skills. It examines the topic of advertising in a lively and accessible way. Information is presented to help readers deliberate, debate, and decide for themselves. The book looks at the power of advertising: how it works, the pros and cons, the impact of consumerism and how advertising affects our daily lives.
A candid and indispensable primer on all aspects of advertising from the man Time has called the most sought after wizard in the business. Told with brutal candor and prodigal generosity, David Ogilvy reveals: - How to get a job in advertising - How to choose an agency for your product - The secrets behind advertising that works - How to write successful copy--and get people to read it - Eighteen miracles of research - What advertising can do for charities And much, much more.