Advertising
Print your own tickets, treat your own illnesses – welcome to DIY Britain | Tom Whyman
Adverts telling us to take services into our own hands are trying to maintain the delusion that we still have a functioning society One of
AI Is Not the Problem, Lack of Original Thinking Is the Problem
How many times have marketers been told—mostly by other marketers—that the new tech is the best tech? So many times…remember when every brand had to
Anomaly wins global brief to ‘supercharge’ Tonies audio platform
Tonies, a scree-free audio platform for kids, has appointed Anomaly to lead its global brand positioning, strategy, design, campaigns and communications. Anomaly Berlin will lead the
We Are Social: what we saw at SXSW
What were some of the biggest themes emerging from SXSW 2024? We Are Social were on the ground in Texas – here are the talks
McDonald’s rewards W+K’s creativity with the toughest brief in town
Agencies and some ad commentators often say that creativity – however it’s defined – is (finally) on the way back as the digital tide results
Brazilian Beer Brand Brahma Tells Festival-Goers: ‘Stop Worrying, Lose Your Phone, And Just Have Fun’
Meet ‘Brahma Phone’: Brazil Drinks & Alcohol
Sensor Tower Acquires Data.ai; Can Minute Media Salvage Sports Illustrated?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Startups In Slowdowns Sensor Tower, a mobile marketing analytics and benchmarking company, has
Hyundai IONOQ 5 – “Too good to be true” EV charging longing (2024) :48 (Israel)
What if EV charging handles ha Israel Automotive
Marie Kondo sparks joy for Barilla pasta boxes on Global Recycling Day
Publicis Groupe’s Le Pub agency has recruited Marie Kondo for an unlikely pairing with Barilla pasta. A new campaign shows Kondo, the queen of decluttering,
British Airways gets its brand leader mojo back with Uncommon
British Airways has been playing its national institution card for as long as anyone can remember – ‘Fly the flag,’ ‘The world’s favourite airline’ –
Good food for none of us. Sainsbury’s says sorry after nightmare weekend
Saturday was a write off for many Sainsbury’s branches. Thanks to a “technical issue” there were no contactless payments in store, and online deliveries were
NBCU And Google PAIR Up; Why Can’t Madison Avenue And Hollywood Get Along?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pairing Performance Google snagged its first major CTV publisher for PAIR last week
Advertising Could Gobble Up The Grocery Business
Retail media is all the rage. But while industry dialogue around this market focuses on innovation (e.g., CTV/programmatic applications for retail data, measurement standardization), there
Google’s Adoption Of New In-Stream/Outstream Standards Could Spell Disaster For Some Online Video Platforms
Google AdX will update its video policy on April 1 – April Fool’s Day – to reflect new industry standard definitions for in-stream and outstream video. Some
Razorfish’s Chief Data Officer On How Agencies Can Cope With Signal Loss
Cookie loss is happening, even if it doesn’t feel imminent, and there’s no point in procrastinating, according to Sisi Zhang, chief data and analytics officer
Europe’s AI Act Nudges Advertisers Toward Responsible Generative AI Use
Many marketers have spent the past year and a half gaining firsthand experience with generative AI tools and establishing their own best practices to manage
How To Use Facebook Ads for E-Commerce
Are you looking to boost your e-commerce business using Facebook ads? E-commerce Facebook ads can seem daunting. However, with the right strategies, they can become
Facebook Ads VS Google Ads: Which Is Best for Business?
Are you trying to choose between Facebook ads vs Google ads? Facebook and Google offer unique advantages and can be powerful tools for reaching your
Amazon Market Share: Sellers’ Guide
What is Amazon’s market share? Amazon is the most dominant force in the eCommerce industry. Whether you’re a seller, a shopper, or simply curious about
‘Sneaky’ social media ads are luring young into gambling, say campaigners
Call for stricter rules for betting firms to stop use of promotions with references to popular culture that appeal to under-18s Tougher rules are required
Top Tips for Printing Your Logo on Products
A high-quality logo is essential for any company that is looking to establish their own brand. However, not everyone is secretly moonlighting as a digital
Republican Accountability PAC to Invest $50M to Defeat Trump
Is the GOP on the verge of collapse? I doubt it, but there are obvious signs of decay, including the fact that a substantial chunk
AI lands knockout punch for Under Armour’s Anthony Joshua
Right, it’s happened, AI has taken over commercials so copywriters, art directors, directors and actors can all clear off now. Here’s a new campaign for
Smirnoff! – Smirnoff makes the party come alive (1968) print (USA)
Smirnoff makes the party come United States adnews
Recommended Reading
100 Ideas That Changed Advertising
A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever-changing and fast moving industry. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration, and the long-term evolutions that advertisers have wrought upon their industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioural economics. Illustrated with hundreds of examples of adverts and explaining their power to inspire, delight, and annoy, but above all, to make us buy, the book is an absorbing guide to a turbulent industry.
The Art of Advertising
Advertisers in the nineteenth and early twentieth century pushed the boundaries of printing, manipulated language, inspired a new form of art and exploited many formats, including calendars, bookmarks and games. This collection of essays examines the extent to which these standalone advertisements - which have survived by chance and are now divorced from their original purpose - provide information not just on the sometimes bizarre products being sold, but also on class, gender, Britishness, war, fashion and shopping. Starting with the genesis of an advertisement through the creation of text, image, print and format, the authors go on to examine the changing profile of the consumer, notably the rise of the middle classes, and the way in which manufacturers and retailers identified and targeted their markets.
Advertising Shits in Your Head
Advertising Shits in Your Head calls adverts what they are--a powerful means of control through manipulation--and highlights how people across the world are fighting back. It diagnoses the problem and offers practical tips for a DIY remedy. Faced with an ad-saturated world, activists are resisting, equipped with stencils, printers, high-visibility vests, and utility tools. With case studies from both sides of the Atlantic, this book showcases the ways in which small groups are taking on corporations and states at their own game: propaganda. This international edition includes an illustrated introduction from Josh MacPhee, case studies and interviews with Art in Ad Places, Public Ad Campaign, Resistance Is Female; Brandalism, and Special Patrol Group, plus photography from Luna Park and Jordan Seiler.
Join or Die: Digital Advertising in the Age of Automation
Machine learning and automation are disrupting every industry-Advertising is no exception. The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers grew accustomed to are being stripped away and replaced by automated solutions. Google AdWords, as we once knew it, no longer exists. We have officially entered the age of automation, and there's no turning back. In Join or Die, Patrick Gilbert shares how he transformed AdVenture Media into a modern, automation-driven advertising powerhouse. From the failures and mistakes that nearly lost the agency multiple clients and millions in revenue, to the exaltation of successful breakthroughs.
Creative Advertising
Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches.
Adland: A Global History of Advertising
Adland: A Global History of Advertising Mark Tungate (Author) Description Adland is a groundbreaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy advertisements, radio and television, to the opportunities afforded by the explosion of digital media. Adland focuses on key players in the industry and features exclusive interviews with leading advertising veterans, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois.
The Power of Advertising
This book helps children to develop critical thinking and debating skills. It examines the topic of advertising in a lively and accessible way. Information is presented to help readers deliberate, debate, and decide for themselves. The book looks at the power of advertising: how it works, the pros and cons, the impact of consumerism and how advertising affects our daily lives.
Ogilvy on Advertising
A candid and indispensable primer on all aspects of advertising from the man Time has called the most sought after wizard in the business. Told with brutal candor and prodigal generosity, David Ogilvy reveals: - How to get a job in advertising - How to choose an agency for your product - The secrets behind advertising that works - How to write successful copy--and get people to read it - Eighteen miracles of research - What advertising can do for charities And much, much more.