Advertising
TikTok Storefront: Sellers Ultimate Guide
Did you know you can sell products directly to TikTok users via the TikTok storefront? In today’s digital age, social media channels are more than
The Best Items to Sell on Amazon: Your Path to E-Commerce Success
Are you curious about the best items to sell on Amazon to boost your e-commerce business? Amazon, the world’s largest online marketplace, offers an excellent
Instagram Audit: What It Is and How To Do It
Do you want to know how to conduct an Instagram audit? An Instagram audit is essential for businesses, influencers, and regular users. From analyzing your
The Perfect Instagram Story Dimensions
Source: Canva Do you want to know the perfect Instagram Story dimensions for your content? As Instagram enthusiasts, we understand how important it is to
Retail Titans: The Biggest Amazon Competitors
Who are Amazon competitors? Amazon has established itself as a powerhouse in every market it has entered. But as expected, it has competitors trying to
House 337 dives into world of prison and probation officers
There’s a lot of prison on the box at the moment – England’s 2003 Rugby World Cup winners are currently trying to coach some inmates,
MAA Ad of the Week: Back Market from Gus
This won’t have gone down very well in Cupertino, a new campaign from French-owned refurbished device company Back Market timed for Apple’s latest unveiling of
Amazon reviews giant $20.6bn media account
The world’s biggest advertiser is reviewing its $20.6 billion media account. Amazon is reviewing its business at Interpublic’s Initiative, holder since 2017, as it expands
Prog IO: The Conversation About Alt TV Currencies Is Getting Real
It may look as if there hasn’t been much progress with alternative currencies – at least not commensurate with the hype. But just because alt currencies
IAB Tech Lab Enters The Sandbox; The Google Trial Behind Closed Doors
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Line In The Sandbox The Chrome Privacy Sandbox was hyperactive when it
Comic: Mysteries Of The Deep
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Mysteries Of The Deep appeared first on AdExchanger.
Is CTV Hitting Maturity?
Connected TV advertising is maturing. More subscribers are streaming with ads, inventory is growing and prices are normalizing. The post Is CTV Hitting Maturity? appeared
Bruising & Snoozing with the LA RAMS in “NUMBERS GAME”
adnews A brilliant piece of branded entertainment! Previous
Impact Through Relationships With Dara Treseder
In a dynamic conversation at Brandweek, Dara Treseder, CMO of Autodesk, shared insights on marketing leadership and the transformative power of creativity. Her journey to
Everything You Need to Know About AMC+’s New Ad Tier
AMC’s The Walking Dead has a new way to bring fans to tiers. Today, AMC Networks announced that it’s begun rolling out the ad-supported version
How Canadian Publisher La Presse Is Growing Ad Revenue With Data Clean Rooms
Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that’s led to a focus on growing online audiences. The publisher has
Meta’s AI-fueled Advantage+ Shopping Campaigns Underwhelm Marketers
Advantage+ Shopping Campaigns (ASC) have been among Meta’s most high-profile ad product launches in the last year, but some marketers are finding the results lacking.
Spotify and Roku Offering In-App TV Video Ads Is Music to a Marketer’s Ears
The world of TV marketing just got a little bigger, thanks to Roku and Spotify. Top line Today, Roku and Spotify announced they are teaming
Snapchat vs. TikTok: Short-Form Video Showdown
Source: Canva Snapchat vs. TikTok: Which is better? Social media platforms have changed how we connect and communicate with friends and family. Among the wide
Custom Party Favor Ideas for Every Kind of Celebration
Office holiday parties, family reunions, pet birthday celebrations…whatever you’re celebrating, commemorate the occasion with party favors. Party gifts are a great way to create lasting
OMG’s winning streak hots up with Uber
Omnicom’s OMG has landed another big global media account, Uber with a current spend of around $600m but one which is likely to get bigger.
The Secret Sauce Behind Marketing Hellmann’s And Its West Coast Twin, Best Foods
What’s in a name? A lot, actually, if you’re Chris Symmes and your job title is director of dressings for Unilever North America. Unilever owns
AdExplainer: What Is Return-Path Data (RPD)?
Return-path data is viewing information processed by a TV device. But it’s still convenient to distinguish data from set-top boxes versus automatic content recognition. The
How First-Party Data Is Helping The Container Store Think Outside The Box
The Container Store wants to get a better handle on its first-party customer data. The Container Store aims for personalized content that leads to deeper
Recommended Reading
100 Ideas That Changed Advertising
A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever-changing and fast moving industry. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration, and the long-term evolutions that advertisers have wrought upon their industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioural economics. Illustrated with hundreds of examples of adverts and explaining their power to inspire, delight, and annoy, but above all, to make us buy, the book is an absorbing guide to a turbulent industry.
The Art of Advertising
Advertisers in the nineteenth and early twentieth century pushed the boundaries of printing, manipulated language, inspired a new form of art and exploited many formats, including calendars, bookmarks and games. This collection of essays examines the extent to which these standalone advertisements - which have survived by chance and are now divorced from their original purpose - provide information not just on the sometimes bizarre products being sold, but also on class, gender, Britishness, war, fashion and shopping. Starting with the genesis of an advertisement through the creation of text, image, print and format, the authors go on to examine the changing profile of the consumer, notably the rise of the middle classes, and the way in which manufacturers and retailers identified and targeted their markets.
Advertising Shits in Your Head
Advertising Shits in Your Head calls adverts what they are--a powerful means of control through manipulation--and highlights how people across the world are fighting back. It diagnoses the problem and offers practical tips for a DIY remedy. Faced with an ad-saturated world, activists are resisting, equipped with stencils, printers, high-visibility vests, and utility tools. With case studies from both sides of the Atlantic, this book showcases the ways in which small groups are taking on corporations and states at their own game: propaganda. This international edition includes an illustrated introduction from Josh MacPhee, case studies and interviews with Art in Ad Places, Public Ad Campaign, Resistance Is Female; Brandalism, and Special Patrol Group, plus photography from Luna Park and Jordan Seiler.
Join or Die: Digital Advertising in the Age of Automation
Machine learning and automation are disrupting every industry-Advertising is no exception. The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers grew accustomed to are being stripped away and replaced by automated solutions. Google AdWords, as we once knew it, no longer exists. We have officially entered the age of automation, and there's no turning back. In Join or Die, Patrick Gilbert shares how he transformed AdVenture Media into a modern, automation-driven advertising powerhouse. From the failures and mistakes that nearly lost the agency multiple clients and millions in revenue, to the exaltation of successful breakthroughs.
Creative Advertising
Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches.
Adland: A Global History of Advertising
Adland: A Global History of Advertising Mark Tungate (Author) Description Adland is a groundbreaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy advertisements, radio and television, to the opportunities afforded by the explosion of digital media. Adland focuses on key players in the industry and features exclusive interviews with leading advertising veterans, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois.
The Power of Advertising
This book helps children to develop critical thinking and debating skills. It examines the topic of advertising in a lively and accessible way. Information is presented to help readers deliberate, debate, and decide for themselves. The book looks at the power of advertising: how it works, the pros and cons, the impact of consumerism and how advertising affects our daily lives.
Ogilvy on Advertising
A candid and indispensable primer on all aspects of advertising from the man Time has called the most sought after wizard in the business. Told with brutal candor and prodigal generosity, David Ogilvy reveals: - How to get a job in advertising - How to choose an agency for your product - The secrets behind advertising that works - How to write successful copy--and get people to read it - Eighteen miracles of research - What advertising can do for charities And much, much more.
