Kenyan craft beverage brand African Originals has appointed elvis as its global lead creative agency following a two-way pitch. Elvis will now work with African
It’s that Northern hemisphere time of the year when the temperature inches about zero and Spring just may be around the corner – and the
For years the threat from the internet seemed to be that it would kill off newspapers and magazines (which, to a degree, it has but
TikTok Shop is so hot right now — but does it live up to the hype? Set to reach 955 million global users by 2025,
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Big Squeeze Temu will open its marketplace to US third-party sellers, which
Three months ago, PubMatic outlined its bounceback plan to capitalize on the return of ad spend after an anemic year-plus for the ad market. Well,
Michelle Pak rallies fans to ‘ United States Food
StrawberryFrog, the world’s fi United States admovers
Camp Lucky’s work on Indi United States adnews
Big global companies don’t usually take kindly to people mucking around with their logos, especially their golden arches. McDonald’s has had to take it on
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Dependent An ad-reliant business feels risky nowadays. Publishers and broadcasters have tried
When Google finally flipped the switch and stopped supporting third-party cookies for 1% of Chrome users, the ad industry reacted as if the sky was
“Privacy by design” sounds nice, but many organizations still only consult legal as an afterthought, once they’re nearly done designing a new product or feature.
February 23 is National Skip the Straw Day, where we all shoot awkward glances at the single-use straws in our kitchen drawers and just drink
Warner Bros. Discovery is in a tight spot, as its TV ad revenue declines by double digits and its core streaming service, Max, hasn’t picked
Reddit’s long-anticipated plan to go public is finally coming to fruition. The social network is expected to IPO next month under the stock ticker “RDDT.”
Battersea Dogs and Cats Home is one of the most famous charities in the UK, the world even – so how do you freshen the
NASCAR’s Cup Series kicked off with the Daytona 500 race, an annual opportunity for paid brand sponsorships and prime time ad spots airing on FOX
“Hey PMax, can you write this article for me?” We’re not quite there yet – but Performance Max, Google’s AI-based ad product, is getting closer.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Selling Criteo Petrus Advisers, a UK-based investment firm, now owns 5.5% of Criteo’s
For digital advertisers, tomorrow, Saturday, February 24, marks a new and unwanted holiday: Made-for-Advertising (MFA) Freedom Day. MFA Freedom Day marks the day of the
A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever-changing and fast moving industry. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration, and the long-term evolutions that advertisers have wrought upon their industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioural economics. Illustrated with hundreds of examples of adverts and explaining their power to inspire, delight, and annoy, but above all, to make us buy, the book is an absorbing guide to a turbulent industry.
Advertisers in the nineteenth and early twentieth century pushed the boundaries of printing, manipulated language, inspired a new form of art and exploited many formats, including calendars, bookmarks and games. This collection of essays examines the extent to which these standalone advertisements - which have survived by chance and are now divorced from their original purpose - provide information not just on the sometimes bizarre products being sold, but also on class, gender, Britishness, war, fashion and shopping. Starting with the genesis of an advertisement through the creation of text, image, print and format, the authors go on to examine the changing profile of the consumer, notably the rise of the middle classes, and the way in which manufacturers and retailers identified and targeted their markets.
Advertising Shits in Your Head calls adverts what they are--a powerful means of control through manipulation--and highlights how people across the world are fighting back. It diagnoses the problem and offers practical tips for a DIY remedy. Faced with an ad-saturated world, activists are resisting, equipped with stencils, printers, high-visibility vests, and utility tools. With case studies from both sides of the Atlantic, this book showcases the ways in which small groups are taking on corporations and states at their own game: propaganda. This international edition includes an illustrated introduction from Josh MacPhee, case studies and interviews with Art in Ad Places, Public Ad Campaign, Resistance Is Female; Brandalism, and Special Patrol Group, plus photography from Luna Park and Jordan Seiler.
Machine learning and automation are disrupting every industry-Advertising is no exception. The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers grew accustomed to are being stripped away and replaced by automated solutions. Google AdWords, as we once knew it, no longer exists. We have officially entered the age of automation, and there's no turning back. In Join or Die, Patrick Gilbert shares how he transformed AdVenture Media into a modern, automation-driven advertising powerhouse. From the failures and mistakes that nearly lost the agency multiple clients and millions in revenue, to the exaltation of successful breakthroughs.
Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches.
Adland: A Global History of Advertising Mark Tungate (Author) Description Adland is a groundbreaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy advertisements, radio and television, to the opportunities afforded by the explosion of digital media. Adland focuses on key players in the industry and features exclusive interviews with leading advertising veterans, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois.
This book helps children to develop critical thinking and debating skills. It examines the topic of advertising in a lively and accessible way. Information is presented to help readers deliberate, debate, and decide for themselves. The book looks at the power of advertising: how it works, the pros and cons, the impact of consumerism and how advertising affects our daily lives.
A candid and indispensable primer on all aspects of advertising from the man Time has called the most sought after wizard in the business. Told with brutal candor and prodigal generosity, David Ogilvy reveals: - How to get a job in advertising - How to choose an agency for your product - The secrets behind advertising that works - How to write successful copy--and get people to read it - Eighteen miracles of research - What advertising can do for charities And much, much more.