The checkout transaction doesn’t have to be the end of your customers’ shopping experience. That moment when the customer is checking out is the perfect
Advertising betting these days is like booze, or tobacco back in the day. You need to stay one step ahead of the regulators, often by
Mondelez, the US-based confectioner which owns brands including Cadbury, Oreo, Toblerone, Milka and Philadelphia, has completed a global media review and awarded the lion’s share
Mike Everett was a copywriter in the great days of CDP – the agency became the most-awarded in history – and his new book, Methods
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Vast Ocean Mediaocean is planning to acquire video ad rendering company Imposium to
Matt SattelVP, Global Brand Partnerships“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Matt
We’re about to see a lot more enforcement against dark patterns from the Federal Trade Commission and on a state level. Holding companies to account
Attention metrics are – ahem – receiving a lot of attention these days. It’s all part of an industry-wide push for measurement tools that go
The 2022 Inc. 5000 list was published on Tuesday, and although its purpose is mostly for marketing (companies pay for inclusion, after all), it is
Crypto ranked eighth out of 19 industries included in MBLM’s annual study.
With a base now estimated at 60 million, the U.S. is the Mexican soccer team’s home away from home—the passion extends to the team’s brand
Netflix Inc. isn’t planning to let users of its new ad-supported tier download shows and movies to their devices for offline viewing.
“Brands are ignoring the problem. They now feel so uncomfortable depicting men because they don’t know how to depict them–so a lot of men don’t
McKinsey’s Consumer Pulse survey recorded the highest level of consumer pessimism in July since the pandemic began, and also revealed that people are seeing inflation
David Burtka and Neal Patrick Harris star in the latest from HelloFresh.
Coca-Cola received the highest placement value of any brand during the run of Netflix’s fourth season of Stranger Things, with the series generating a combined
This is a story of love and data and branding. Don’t worry: The protagonists are living happily ever after. You may be among the millions
As the 2022 Women’s National Basketball Association playoffs begin, many will be tuning in with their favorite snack. Sports and food go hand-in-hand, making resulting
Spotify said Wednesday that starting September, it will extending access to its podcast insights subsidiaries, Podsights and Chartable, to Megaphone clients in order to help
Meet Angie Lilly, the owner and mind behind all the delicious treats of Del City Farm. Since 2017, her business has focused on sustainably creating
Watchdog considering whether to investigate after receiving 215 complaints over Hannah and Dave ad What was meant to be a lighthearted TV advert for paint
Under-fire Heathrow airport has appointed St Luke’s as its lead creative agency following a four-way pitch handled by Observatory International. Heathrow’s last major advertising was
An interview withWill MisselbrookChief Creative & Digital OfficerThe newly renamed Washington Commanders are the only team in the NFL with a chief creative and digital
A podcast interview withNabiha SyedCEO“Big Tech Is Watching You. We’re Watching Big Tech.” That’s The Markup’s slogan. The Markup is a nonprofit news organization founded
What I want you to take away from this book is how amazing LinkedIn can be for any business owner and for any entrepreneur.Here are some key things to understand: LinkedIn is proven to be 277% more effective for lead generation than Facebook.On LinkedIn, you are allowed six times more connections than you are on Facebook. You get to have 30,000 connections on LinkedIn compared to only 5000 on Facebook.The main age demographic for someone on Facebook and Instagram is 18-29 years old, while LinkedIn users tend to be 30-55 years old.For me, the biggest advantage of LinkedIn is it allows you to search, connect, message and communicate with people globally-not just locally, which is the way most people are using Facebook.
Inbound Marketing Book is written for independent professionals who want to enjoy a predictable weekly flow of high quality new client inquiries. If you are a professional provide advice service or software and you average transaction numbers in the thousands or tens of thousands of dollars the this book will show you how to generate a weekly flow of high quality, inbound new client inquiries.
The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought.
The rules of book marketing are changing and the traditional rules of book marketing no longer apply. A new era of marketing books is upon us....an approach in which authors are authenticity engaging their audiences. But how do you start? Today's mega-success authors are no longer writers, but they are entrepreneurs who expertly work a strategy which leverages the power of social media, search engine optimization (SEO), advertising, speaking, bookstore signings and a combination of other program that are incredibly rewarding to the author. Every author wants a roadmap, or a step-by-step guide for a successful book launch. To book marketing professionals in large publishing houses this is the Holy Grail, so they can repeat the success of their last book launch campaign.
As much as we don't want to hear it, book marketing is a huge part of becoming a successful author. Yet many authors don't know how to go about it or even where to start. I don't know where you are in your publishing journey, you might have been published for years but have always struggled with the marketing side of things or you could still be working on your first book and wanting to get a head start on promoting it, either way this book is bound to have something in it that will help you out. Giving a detailed overview of book marketing from beginning to end, this book is designed to give authors the information they need to attack marketing head on and start successfully selling their books.
From the award-winning author of the Amazon best seller "SELL YOUR BOOK ON AMAZON" comes a book marketing primer ten years in the making. As the president and CEO of Outskirts Press, publishing and marketing coach Brent Sampson has seen first-hand what leads to successful self-published books and self-publishing writers. Companies like Outskirts Press make publishing a book easier than ever. But then what? It is the marketing, promotion, and publicity efforts that separate the runaway successes from the rest. Authors who self-publish may have a general sense of what marketing efforts to pursue, but rarely understand the specifics well enough to approach their book marketing efforts with an effective strategy.
MindMap Your Marketing Plan to find your goals, your readers, the benefits you offer and marketing options that work.Build Your Newsletter with readers who love your work using lead sources and giveaways you'll offer. If you only have one book or no book yet, we'll discuss alternatives to a free novel. Then once you have subscribers, let's discuss how to automate your communication to transform clicks to reviewing readers.Then finally, Blogging is necessary and can fit in your life. We will dig deeper into content than just 'set up a blog' information with our eyes on remaining visible so when readers find you, they discover your world of novels. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications.
A complete guide to book marketing, from covers and blurbs to launching. Topics covered include: -how to get an effective cover-how to write an effective blurb-how Amazon's algorithms help you sell more books-how to launch your book...and more
Get monthly share allocations in disruptive businesses.
