Marie Kondo sparks joy for Barilla pasta boxes on Global Recycling Day
Publicis Groupe’s Le Pub agency has recruited Marie Kondo for an unlikely pairing with Barilla pasta. A new campaign shows Kondo, the queen of decluttering,
Publicis Groupe’s Le Pub agency has recruited Marie Kondo for an unlikely pairing with Barilla pasta. A new campaign shows Kondo, the queen of decluttering,
British Airways has been playing its national institution card for as long as anyone can remember – ‘Fly the flag,’ ‘The world’s favourite airline’ –
Saturday was a write off for many Sainsbury’s branches. Thanks to a “technical issue” there were no contactless payments in store, and online deliveries were
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pairing Performance Google snagged its first major CTV publisher for PAIR last week
Retail media is all the rage. But while industry dialogue around this market focuses on innovation (e.g., CTV/programmatic applications for retail data, measurement standardization), there
Google AdX will update its video policy on April 1 – April Fool’s Day – to reflect new industry standard definitions for in-stream and outstream video. Some
Cookie loss is happening, even if it doesn’t feel imminent, and there’s no point in procrastinating, according to Sisi Zhang, chief data and analytics officer
Many marketers have spent the past year and a half gaining firsthand experience with generative AI tools and establishing their own best practices to manage
Are you looking to boost your e-commerce business using Facebook ads? E-commerce Facebook ads can seem daunting. However, with the right strategies, they can become
Are you trying to choose between Facebook ads vs Google ads? Facebook and Google offer unique advantages and can be powerful tools for reaching your
What is Amazon’s market share? Amazon is the most dominant force in the eCommerce industry. Whether you’re a seller, a shopper, or simply curious about
Call for stricter rules for betting firms to stop use of promotions with references to popular culture that appeal to under-18s Tougher rules are required
A high-quality logo is essential for any company that is looking to establish their own brand. However, not everyone is secretly moonlighting as a digital
Is the GOP on the verge of collapse? I doubt it, but there are obvious signs of decay, including the fact that a substantial chunk
Right, it’s happened, AI has taken over commercials so copywriters, art directors, directors and actors can all clear off now. Here’s a new campaign for
Smirnoff makes the party come United States adnews
It swings/ Here’s the new United States Drinks & Alcohol
UK wealth manager St James’s Place is having to return £426m to customers for over-charging so, obviously, it’s running a campaign showing how caring and
So are awards important? Well, they are to me because I run an awards show*. But they’ve been important to me from the start of
The Association of Independent Commercial Producers is looking for ads worthy of a place in the Museum of Modern Art’s Department of Films archive so
Grey Group is facing a review of its global Pringles account after 27 years working with the brand. The agency last pitched for Pringles back
You don’t get much silliness in advertising these days, so it’s refreshing so see that Havas has brought some fun to Easter preparations with a
Say hello to Blkfam (pronounced “Black fam”), a free ad-supported streaming platform that launched in February with on-demand content curated for Black families. The platform
Streaming services that monetize with ads must prioritize engagement first and foremost. But programmers and investors alike named engagement as one of the top challenges
What I want you to take away from this book is how amazing LinkedIn can be for any business owner and for any entrepreneur.Here are some key things to understand: LinkedIn is proven to be 277% more effective for lead generation than Facebook.On LinkedIn, you are allowed six times more connections than you are on Facebook. You get to have 30,000 connections on LinkedIn compared to only 5000 on Facebook.The main age demographic for someone on Facebook and Instagram is 18-29 years old, while LinkedIn users tend to be 30-55 years old.For me, the biggest advantage of LinkedIn is it allows you to search, connect, message and communicate with people globally-not just locally, which is the way most people are using Facebook.
Inbound Marketing Book is written for independent professionals who want to enjoy a predictable weekly flow of high quality new client inquiries. If you are a professional provide advice service or software and you average transaction numbers in the thousands or tens of thousands of dollars the this book will show you how to generate a weekly flow of high quality, inbound new client inquiries.
The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought.
The rules of book marketing are changing and the traditional rules of book marketing no longer apply. A new era of marketing books is upon us....an approach in which authors are authenticity engaging their audiences. But how do you start? Today's mega-success authors are no longer writers, but they are entrepreneurs who expertly work a strategy which leverages the power of social media, search engine optimization (SEO), advertising, speaking, bookstore signings and a combination of other program that are incredibly rewarding to the author. Every author wants a roadmap, or a step-by-step guide for a successful book launch. To book marketing professionals in large publishing houses this is the Holy Grail, so they can repeat the success of their last book launch campaign.
As much as we don't want to hear it, book marketing is a huge part of becoming a successful author. Yet many authors don't know how to go about it or even where to start. I don't know where you are in your publishing journey, you might have been published for years but have always struggled with the marketing side of things or you could still be working on your first book and wanting to get a head start on promoting it, either way this book is bound to have something in it that will help you out. Giving a detailed overview of book marketing from beginning to end, this book is designed to give authors the information they need to attack marketing head on and start successfully selling their books.
From the award-winning author of the Amazon best seller "SELL YOUR BOOK ON AMAZON" comes a book marketing primer ten years in the making. As the president and CEO of Outskirts Press, publishing and marketing coach Brent Sampson has seen first-hand what leads to successful self-published books and self-publishing writers. Companies like Outskirts Press make publishing a book easier than ever. But then what? It is the marketing, promotion, and publicity efforts that separate the runaway successes from the rest. Authors who self-publish may have a general sense of what marketing efforts to pursue, but rarely understand the specifics well enough to approach their book marketing efforts with an effective strategy.
MindMap Your Marketing Plan to find your goals, your readers, the benefits you offer and marketing options that work.Build Your Newsletter with readers who love your work using lead sources and giveaways you'll offer. If you only have one book or no book yet, we'll discuss alternatives to a free novel. Then once you have subscribers, let's discuss how to automate your communication to transform clicks to reviewing readers.Then finally, Blogging is necessary and can fit in your life. We will dig deeper into content than just 'set up a blog' information with our eyes on remaining visible so when readers find you, they discover your world of novels. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications.
A complete guide to book marketing, from covers and blurbs to launching. Topics covered include: -how to get an effective cover-how to write an effective blurb-how Amazon's algorithms help you sell more books-how to launch your book...and more
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