TUNE Network Partner Spotlight: LUX Rewards
LUX Rewards is a U.K.-based card-linked offer (CLO) partner that promotes to more than 35 million payment cards across the United Kingdom and North America.
LUX Rewards is a U.K.-based card-linked offer (CLO) partner that promotes to more than 35 million payment cards across the United Kingdom and North America.
6 MIN. READ In the world of AdTech, OEM stands out as a powerful strategy thanks to its deep integration within the mobile device ecosystem.
As third-party cookies continue to disappear and session tracking windows tighten, the risk to marketers of overpaying for cost-per-click (CPC) campaigns grows. If your CPC
The marketing landscape for engineers and technical professionals continues evolving rapidly, with digital channels increasingly playing a central role. The 2024 State of Marketing to
Customer loyalty has emerged as a business lifeline in an economic landscape characterized by uncertainty and fierce competition. Too often, during periods of prosperity, companies
The worldwide eCommerce market was worth $18.98 trillion in 2022, and as the world grows rapidly, Amazon FBA is becoming a choice platform for entrepreneurs
I’m torn about digital grocery shopping. While I appreciate the convenience of having my groceries delivered or picking them up at the store, I seem
Digital marketing has become integral to modern business strategy, but its roots and evolution are worth exploring to understand its current significance. This article will
Introducing Frank Ravanelli Frank got his start doing internet marketing back in 1995 before transitioning into the realm of affiliate marketing in 1999. Since then,
Billboard advertising, a cornerstone of out-of-home (OOH) advertising, has undergone significant transformations since its inception. This article delves into the history, evolution, and current state
I recently spoke with a CTO at an enterprise organization who said he was skeptical of all the talk of AI. When I asked him
Every touchpoint with customers and prospects matters. While businesses invest heavily in websites, social media, and advertising, they often overlook one of the most frequently
Creators have become an ace up the sleeve of brands aiming to connect with their audiences and build communities of customer advocates. As traditional advertising
In thriving economies, consumers (B2C) and businesses (B2B) confidently navigate the customer journey, quickly making purchases and investments. However, during periods of economic uncertainty, both
Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile. The first edition of Mobile Marketing won the Judge's Choice Award in Social Media at the Small Business Trend's 2014 Book Awards. This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing.
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