An Introduction to DSPs and Why You Need Them
Paid advertising is important for promoting an app, but the process of finding publishers for ads can be daunting and inefficient. Instead, you can use
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Paid advertising is important for promoting an app, but the process of finding publishers for ads can be daunting and inefficient. Instead, you can use
When promoting your app and brand, you need to innovate with effective marketing strategies that get you in front of audiences. One of the best
Our industry might hate to admit it, but it’s true: There is a knowledge gap that exists between mobile marketing and affiliate marketing. And it’s
Apple Search Ads (ASA) has been one of Apple’s most successful ad products lately. Especially since the arrival of the ATT. And for once, Apple
You’ve got your customer acquisition funnel dialed in. Your retention strategy is all plotted out. And you’ve got a warehouse full of customer data. So
Hi All, Anybody with experience in setting up a Google Ads campaign optimized towards an in-app action (rather than an app-install)? We recently moved a
When you utilize a browser, your browser makes requests from the client’s server and the server sends back files that your browser assembles and displays
For the newest episode of the App Marketing Snack we’re happy to host Elizabet K from Asodesk, she tells us the key to picking the
Photo by Lisa on Pexels Once again, Google has pushed back its deadline to deprecate third-party cookies in Chrome, this time until 2024. Google originally
Working in marketing for over four years, I have seen the positive effects of native advertising, and I am a big fan. Lately, I’ve been
Wow. I love it when someone designs a checklist on an infographic that’s both simple and informative. UK Web Host Review designed this infographic to
Marketing consultants and agencies tend to work with businesses that have enough revenue where they see the opportunity to invest in platforms and services. Having
A tale as old as time: mobile games invest a lot in acquiring new users while their retention sees a drawdown. The latest game apps
This is a guest post by Asodesk To see organic app installs in the App Store and Google Play grow, one-time App Store Optimization is
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Each month, we get a few thousand returning visitors through browser push notifications that we integrated with our site. If you’re a first-time visitor to
This week was pretty busy. One of the non-profits that I know found themselves in quite a predicament – their WordPress site was infected with
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