Facebook Marketing

I’ve recorded more than 270 videos (give or take) since I started my short-form video journey about six months ago. I’m often asked about my

Maybe your ads are running, but Meta doesn’t spend your entire budget. Or maybe your ads won’t deliver at all. Why?? It’s a common issue.

Are you targeting your Facebook and Instagram ads the same way for every type of ad? Use different Facebook ad audiences for different points of

The past six months have been a heck of a journey. I went from having no experience with the format (and a negative feeling about

You should use Meta events to track important actions that happen on your website. While there are standard events for your typical transactions (purchase, lead,

As a business or influencer in the social media space, you’re likely already aware of the power of Facebook. With its enormous user base and

Mark Zuckerberg, CEO of Meta, just announced on his Instagram channel that the company’s paid verification program, Meta Verified, is now available in the United

Are you running ecommerce ads on Facebook? Then you’ve probably heard of Advantage+ shopping campaigns.  This innovative advertising technology integrates proven best practices with machine

Yeah, it’s one of those posts. I get that this is a vanity metric. By itself, it doesn’t mean much. But it’s a reflection of

Since Performance Max’s rollout in November 2021, adventurous PPC marketers (me included) have been giving it everything we’ve got to make these campaigns work. The

A rumor took hold of many Meta advertisers for the past several years. The claim was that you can’t use the words “you” or “your”

Last week, I wrote about a Meta ads test that I ran to compare traffic quality results based on three different optimizations. While I was

Meta has announced that it will temporarily halt bonus payouts for creators on its video-sharing platform, Reels. The decision is due to the company’s effort

I received a message from a reader in the U.K. wondering if social media marketing still matters. She had read my book The Tao of

There is a common mistake made by Meta advertisers related to conversion rate and an attempt to scale ads. You can be better. Let’s make

If you’re an experienced Meta advertiser, you probably know full well that Audience Network is a problematic placement. But, the question should be asked: Should

One of my biggest battles with Facebook ads over the years has been driving high-quality traffic when promoting a blog post. I don’t want empty

From the rapid rise of short-form videos to leveraging the value of community building, here’s what we think is what’s hot and what’s not in

There are plenty of reasons to take issue with the Meta Verified subscription product, which allows creators (for now) to pay a monthly few to

Social media as we’ve known it seems to be in its dying days – with one notable exception, Tiktok. That’s according to a new social media

Mark Zuckerberg recently announced a new subscription service, “Meta Verified”, would be rolling out to verify accounts.  This Meta Verified announcement has a lot of

And here we go. In an effort to increase authenticity and (let’s be honest) diversify revenue opportunities, a test Meta Verified subscription product will begin

Meta, the parent company of Facebook, has introduced a new subscription service, Meta Verified, that provides users the opportunity to acquire the highly sought-after blue

Quality traffic with Facebook ads is the Holy Grail. I’m not going to go into it here, but Meta’s ignorance of quality traffic activity is