Facebook Marketing

Your ads budget may be the difference… I know that no one wants to hear this. You can do everything right. You select the right

Ad copy and creative are more important than ever before… The levers you pull to drive effective Meta ad results have evolved over the years.

Proper attribution is more important than you think… Your ability to properly feed attribution impacts your results and your ability to interpret results. But it’s

I recently discussed the four most important factors that impact Meta advertising results. It’s only natural that we follow that up with the most overrated.

The Performance Goal is central to your ad strategy. There may not be a more important step when creating a campaign… You determine this in

Has anyone managed to set up Meta’s Conversion Leads CRM integration? Conversion Leads is an awesome option that allows you to optimize for leads that

Deciding which social media platforms to be on can be overwhelming for brands today. With new channels launching and others declining in popularity, how do

There are four factors that, if you consistently prioritize them and get them right, will lead to high-performing Meta ads. If you run an agency

Brand Lift tests are now self-serve… They previously required the help of a rep, but now you can create these tests (along with Conversion Lift

Meta made updates to bidding… When you run a manual purchases campaign, you may now see this message: “Changes to the cost per result goal

You should create boring content… I realize this isn’t what we’re always hearing, but allow me to make the argument. Every other video is about

I’ve been pretty open about my struggles over the past three years. The start of the pandemic sent me on (or accelerated) a motivational spiral

This is the biggest mistake new content creators make. I have a unique perspective because I’ve succeeded as a blogger and short-form video creator. I

What happened to CPMs over the holidays? I talked on a couple of other videos (here and here) about how the increase in holiday CPMs

If you pass purchase events to Meta via the pixel and API, you may be aware of a challenge: What do you do when the

I’m not taking on clients, but you can book 45-minute sessions with me to discuss your Meta ads strategy and challenges. Prior to our session,

Social media moves fast. Trends come and go in the blink of an eye. As a social media marketer, it can be tempting to jump

I started this website in 2011. I’ve been running Facebook ads to promote this business since then. The changes I’ve seen… Remember Power Editor? Only

Here’s a third-party reporting update for Shops… In your Ad Account Settings, you may see this section: “Connect your shop to track Meta purchases.” Select

These AI advancements are wild… Meta is working on a project called Emu that allows you to use text prompts to edit images and generate

Look, I get it. The advancements in AI and machine learning are amazing. I’ve embraced Advantage+ Shopping, Advantage+ Audience, and broad targeting generally. But not

Quick Answer: The best site to buy Facebook likes according to my test, is UseViral.com. Getting Facebook Likes takes a very long time… Should you

Meta ads optimization is LITERAL. Accept this and strategies become clearer. You know how this can help and hurt you. Here’s what I mean by

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered