My Process for Recording Short-Form Videos
I’ve recorded more than 270 videos (give or take) since I started my short-form video journey about six months ago. I’m often asked about my
I’ve recorded more than 270 videos (give or take) since I started my short-form video journey about six months ago. I’m often asked about my
Maybe your ads are running, but Meta doesn’t spend your entire budget. Or maybe your ads won’t deliver at all. Why?? It’s a common issue.
Are you targeting your Facebook and Instagram ads the same way for every type of ad? Use different Facebook ad audiences for different points of
The past six months have been a heck of a journey. I went from having no experience with the format (and a negative feeling about
You should use Meta events to track important actions that happen on your website. While there are standard events for your typical transactions (purchase, lead,
As a business or influencer in the social media space, you’re likely already aware of the power of Facebook. With its enormous user base and
Mark Zuckerberg, CEO of Meta, just announced on his Instagram channel that the company’s paid verification program, Meta Verified, is now available in the United
Are you running ecommerce ads on Facebook? Then you’ve probably heard of Advantage+ shopping campaigns. This innovative advertising technology integrates proven best practices with machine
Yeah, it’s one of those posts. I get that this is a vanity metric. By itself, it doesn’t mean much. But it’s a reflection of
Since Performance Max’s rollout in November 2021, adventurous PPC marketers (me included) have been giving it everything we’ve got to make these campaigns work. The
A rumor took hold of many Meta advertisers for the past several years. The claim was that you can’t use the words “you” or “your”
Last week, I wrote about a Meta ads test that I ran to compare traffic quality results based on three different optimizations. While I was
Meta has announced that it will temporarily halt bonus payouts for creators on its video-sharing platform, Reels. The decision is due to the company’s effort
I received a message from a reader in the U.K. wondering if social media marketing still matters. She had read my book The Tao of
There is a common mistake made by Meta advertisers related to conversion rate and an attempt to scale ads. You can be better. Let’s make
If you’re an experienced Meta advertiser, you probably know full well that Audience Network is a problematic placement. But, the question should be asked: Should
One of my biggest battles with Facebook ads over the years has been driving high-quality traffic when promoting a blog post. I don’t want empty
From the rapid rise of short-form videos to leveraging the value of community building, here’s what we think is what’s hot and what’s not in
There are plenty of reasons to take issue with the Meta Verified subscription product, which allows creators (for now) to pay a monthly few to
Social media as we’ve known it seems to be in its dying days – with one notable exception, Tiktok. That’s according to a new social media
Mark Zuckerberg recently announced a new subscription service, “Meta Verified”, would be rolling out to verify accounts. This Meta Verified announcement has a lot of
And here we go. In an effort to increase authenticity and (let’s be honest) diversify revenue opportunities, a test Meta Verified subscription product will begin
Meta, the parent company of Facebook, has introduced a new subscription service, Meta Verified, that provides users the opportunity to acquire the highly sought-after blue
Quality traffic with Facebook ads is the Holy Grail. I’m not going to go into it here, but Meta’s ignorance of quality traffic activity is
Advertise Your Business Today with Tomorrow's Strategies If you run a small business, then Facebook is your new best friend. Facebook can help you find new customers, promote brand loyalty, and turn awareness into sales. But the internet changes quickly. To take advantage of everything Facebook has to offer, you'll need the newest tools and the most reliable techniques. That's why Arnel Leyva and Natalie Law created Facebook Marketing for Small Business. Facebook Marketing for Small Business is your concise guide to the Facebook marketing strategies that are working for today's biggest and most successful companies. Leyva and Law will show you how to apply sophisticated marketing techniques to your own small business--and how to profit from them.
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If you want to get customers from Facebook without spending any money, then read below. Facebook is a marketer's dream. It has billions of customers; all over the world, with targeted interests, likes and engagement. You can pick customers that are more likely to buy your products and services. However, there is a lot of competition on facebook; and you are fighting it out with the big corporations. Ad rates have skyrocketed over the last 5 years; coupled with an increase in ad complexity. To that end, inside you will find valuable, and quite possibly business saving, information designed to ensure you are as prepared as possible when it comes to ensuring your Facebook marketing strategy is on point. You will also learn crucial marketing skills related to groups and communities and, more importantly, the best ways to design your customer avatar.
Facebook Marketing Opens You Up to a Whole New World! Whether you are looking to (1) boost your visibility and traffic, (2) master Facebook advertising, or (3) know the best strategies for getting powerful results, this book will give you everything you need to master Facebook marketing. Make yourself visible to the billions of Facebook users. Before you can sell anything, you must first capture the attention of your target audience. You want to find a way to target your ideal customers with a well-placed, strategically formulated message that can stop your customers in their tracks and cause them to sit up and take notice. To do this, you need the right support, the right tools, and more importantly, the right form of marketing.
As a business owner your most important job is to run your business. You really don t have a lot of time to spend on Facebook. Facebook Marketing and Advertising for Small Business Owners in 2019 is specially written to reduce the time spent by you on Facebook while increasing your visibility, reach and profit. The money spent on Facebook Ads is increasing every year. And let s be honest, the ads aren t becoming cheaper. That s why you will discover the no.1 activity to reduce your reliance on Facebook and get back full ownership and control of your (future) customers. (page 123) It s time to push your business and revenue to the next level by leveraging Facebook. Scroll up and click Add to Cart to get back your time and increase your profits.
Would you like to discover the biggest marketing trends in 2016 for growing your business with Facebook, Instagram, and WhatsApp? Imagine being able to leverage the latest Facebook and Instagram advertising strategies to increase the bottom line for your business. 101 Facebook Marketing Tips and Strategies for Small Businesses Lasse Rouhiainen (Author) Description Would you like to discover the biggest marketing trends in 2016 for growing your business with Facebook, Instagram, and WhatsApp? Imagine being able to leverage the latest Facebook and Instagram advertising strategies to increase the bottom line for your business. Have you seen these impressive numbers? Facebook: 1.59 billion monthly active users. WhatsApp: 1 billion monthly active users. Facebook Messenger: 800 million monthly active users. Instagram: 400 million monthly active users.
If you got this far, it's no coincidence, you want to know more about Facebook, yes, but how to monetize or better how to use one of the best showcases available online today. Think about it for a moment, the huge traffic of people who interact on Facebook every day, frightening numbers, millions and millions of people are spending their time on this social network. But you definitely came here because you thought of using one of the most important platforms on the network today to promote and manage or create your business and increase the audience that will follow your personal branding.
Going online is the future for all organizations big or small. Facebook is just one facet of this online presence. It offers some compelling reasons for companies to use it to maximize their business. There are both advantages as well as disadvantages to using Facebook, and it may well be true that it has still not reached the sophistication of other more established online names. This guide's purpose is to discuss in detail what exactly Facebook is and how using it can help any small business become bigger than imagined through social networking.
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