Should you use a commercial newswire for news release distribution?
Editor’s note: This article was produced using automated technology and then edited and verified for accuracy by a member of Axia Public Relations’ editorial team.
Editor’s note: This article was produced using automated technology and then edited and verified for accuracy by a member of Axia Public Relations’ editorial team.
These women are leading the way with smart, bold marketing strategies. Women dominate the field of marketing. That means female leaders wield incredible power in
Whether you have experience as a guest on podcasts or you’re stepping into the world of podcast interviews for the first time, it can be
FGS Global has signed on to provide strategic communications to the office of Japan’s prime minister in advance of Kishida Fumio’s visit to the US
The Port of Dublin, which handles 50 percent of Ireland’s total trade and 80 percent of its containerized traffic, wants a PR/marketing services firm to
The Aloha State needs an agency that can rebrand its public library system.
The Daschle Group is representing Santa Monica-based Stand with Hong Kong Action, an advocacy group that fights to end Chinese repression in Hong Kong.
Kekst CNC represents Grant Thornton as it sells a majority stake in its US arm to New Mountain Capital, which relies on Goldin Solutions, in
Over 800 PR pros gathered at Cipriani Wall St. Thursday night to honor an industry that has evolved exponentially since the first ceremony in February
Caitlin Haskins of 10Fold Communications shares the book that changed the way she thinks about her career. Vice President and leader of the AI, Big
Plus: The fight for the future of American steel; weird brand collabs make for great PR. The battle over the fate of TikTok in the
The future of work is one in which the employee experience and artificial intelligence meet to reshape the fabric of organizational dynamics. The post Revolutionize
California is looking for a firm to handle media strategy and outreach for its statewide “Save Our Water” public education campaign.
Former Treasury Secretary Steven Mnuchin swoops in to put TikTok out of its PR misery… WPP calls for executive reinforcements as Burson debut nears… Tricky
Signal Group CEO Blake Androff has purchased the Washington-based public affairs shop from Wiley Rein law firm, which had been its owner since 2014.
Relevance International signs on as AOR in Ireland and the UK for the Beverly Hills Conference & Visitors Bureau… 5W Public Relations toasts ultra-premium añejo
Mark Allen & Co. hires People magazine PR veteran Julie Farin as director of media relations… Current Global appoints former Ogilvy partner, group creative director
In the world of ones and zeros, data is the true crown jewel, and cyber security is an ever-evolving field protecting it from threats. Understandably,
Earned media continues to get more fragmented and more challenging to secure. Frank Strong shares some creative ideas for your PR pitching. The post 10
Muck Rack’s State of Journalism 2024 reveals how often journalist respond to pitches — and the No. 1 reason yours isn’t getting attention. Muck Rack’s
It’s time to come clean about photos. Gabriel De La Rosa Cols is a principal at Intelligent Relations. The recent release of a doctored photo
The New York State Energy Research and Development Authority wants PR proposals to build awareness and support for the Climate Leadership Community and Protection Act.
Strategic communications strategies for success in the growing “food is medicine” movement.
AI may still be viewed with a wary eye by most media pros, but its use is growing, according to a new study from Muck
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
The world of marketing is rapidly changing. Gone are the days of being able to post storefront signs about upcoming sales and promotions with the result being a flurry of customers. Marketing has changed with social trends, and it is of the utmost important that businesses are able to keep up. Many people now rely more on online forums and exchanges to learn about new products and marketing campaigns. As such, digital marketing is becoming a must-have tool for any business that wants to be able to expand its reach. Many tools and techniques are available to get started with digital marketing, but where to begin? The vast amount of information, much of which is contradictory and supported by corporate interests, is crippling and intimidating. Marketing strategies have changed, as well. Keeping up with social media and other evolving trends requires marketers to be constantly learning new skills.
Ever wanted to get your business featured in publications like Forbes, National newspaper websites, magazines and trade journals? Perhaps you've noticed the rise of blogging and wondered how your business can tap into this ready-made network of highly influential people to boost your credibility and get in front of your perfect target audience?In this groundbreaking book, the superstar Digital PR team from Exposure Ninja break down step-by-step their process for getting any business in any market coverage in the most relevant online publications. Whether you want to build credibility to become an authority, drive traffic to your website or attract the sort of links that turbocharge ranking, this book will walk you through the process.
PR For Poets provides the information you need in order to get your book into the right hands and into the worlds of social media and old media, librarians and booksellers, and readers. PR For Poets will empower you to do what you can to connect your poetry book with its audience!
andice Meisels is a Virtual PR Consultant, Director and Publicist. Candice worked in Corporate PR for leading global brands in South Africa, London and Europe. A MARKETING WORKBOOK to follow Candice's debut book The Power of PR. Her passion lies in helping startups and small to medium sized businesses to secure a share of the media pie. Candice loves seeding start-up and SME stories to the media. She loves helping give brands a voice. Candice is equally passionate about teaching Marketing and PR. She studied a Cert IV in Training and Assessment to enable her to be qualified to teach PR and Marketing Workshops and Courses. Candice is the author of the Power of PR: PR for Small Businesses.
Are you struggling to cut through the noise and convey your message to the marketplace? Become your own media channel and tell your stories like a PR pro We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It's no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don't care about you or your business--because you haven't given them a reason to. Meanwhile, marketers and PR pros are beginning to accept that many of the methods they've been using to reach potential customers and influencers simply don't work anymore.
Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by differentiating key phases of development and evaluating current research approaches. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches. This book is strongly recommended to everybody interested in the history and epistemology of marketing and public relations theory and the relationship between both fields.
Machine learning and automation are disrupting every industry-Advertising is no exception. The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers grew accustomed to are being stripped away and replaced by automated solutions. Google AdWords, as we once knew it, no longer exists. We have officially entered the age of automation, and there's no turning back. In Join or Die, Patrick Gilbert shares how he transformed AdVenture Media into a modern, automation-driven advertising powerhouse. From the failures and mistakes that nearly lost the agency multiple clients and millions in revenue, to the exaltation of successful breakthroughs.
Get monthly share allocations in disruptive businesses.