Considerations for Employee and Team Recognition Programs
As we close out the first month of a new year, it’s common for company morale to hit some speedbumps. The start of a new
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As we close out the first month of a new year, it’s common for company morale to hit some speedbumps. The start of a new
Cancel culture is a complex issue with valid arguments on both sides. While it can be seen as a form of accountability and societal change,
Georgia’s DeKalb County Board of Health plans to hire a firm to support an influenza and COVID-19 vaccination campaign to motivate racial and ethnic populations
Brunswick Group handles Lotus Technology, luxury electric vehicle maker that operates under the British Lotus brand, as it merges with a SPAC formed by L
MikeWorldWide Public Relations has acquired technology specialist firm MRB Public Relations.
Invariant has picked up Klarna, a leader in the competitive “buy now, pay later” space that has been squeezed by rising interest rates.
New Hampshire’s Portsmouth International Airport at Pease is seeking an agency that can provide on-call public relations and marketing services.
Welcome to the PRmoment Podcast. Today we’re chatting with Andrea Hartley, founder and CEO of Skating Panda about the role of communications in organisations’ approach
RFPs are the bane of existence for an agency owner. Do we respond or do we ignore? Gini Dietrich helps you decide what’s best for
Plus: MrBeast’s blindness video raises ethics questions. Whole Foods has asked some food producers to lower prices as pressures from inflation begin to ease across
The California Department of Motor Vehicles plans to hire a firm to handle a $500M communications and outreach campaign to inform the public about new
Stephen Noon, who a top strategist for the Scottish National Party, has joined Weber Shandwick as a senior advisor on policy and political engagement issues.
TikTok CEO Shou Zi Chew has agreed to appear before the House Energy and Commerce Committee on March 23 to testify on the company’s consumer
Ruder Finn has hired Chip Scarinzi, who was Hill+Knowton’s US deputy technology lead for the past three years, as US head of technology and innovation,
The Tulsa suburb of Broken Arrow is looking for an agency that can market the city in an effort to boost visits and bookings at
Plus: More employees are disengaged at work. Fans of Dungeons & Dragons revolted against the publisher of the popular roleplaying game — and won. The
We caught up with Destanie Morman of Vote Run Lead to learn how to make corporate social accounts more inclusive. When building a social channel,
It’s a real problem. But together, we can overcome it. “Diversity fatigue” is a phenomenon that has garnered increased attention in recent years, particularly within
What might’ve happened in the TV series ‘The Office’ Dunder Mifflin hired a PR agency for the Scranton branch? Hiring a public relations agency
What would happen if corporate hired a PR firm for the Scranton branch in the TV series ‘The Office’? In the fictional world of
Petfluencers aren’t a new concept, they’ve been around since the start of social media as owners love to share and show off photos and videos
Florida International University, which is Miami’s public research institution, plans to hire one or more firms to handle various strategic communications-related duties.
The Bliss Group adds Andrea Barger as GM, Texas… Henry Repeating Arms promotes Daniel Clayton-Luce to VP of communications… Hill+Knowlton Strategies promotes London foursome… Vianovo, a strategy consultancy, names
Is hiring a qualified outside advisory professional to valuate your PR agency worth the investment?
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
The world of marketing is rapidly changing. Gone are the days of being able to post storefront signs about upcoming sales and promotions with the result being a flurry of customers. Marketing has changed with social trends, and it is of the utmost important that businesses are able to keep up. Many people now rely more on online forums and exchanges to learn about new products and marketing campaigns. As such, digital marketing is becoming a must-have tool for any business that wants to be able to expand its reach. Many tools and techniques are available to get started with digital marketing, but where to begin? The vast amount of information, much of which is contradictory and supported by corporate interests, is crippling and intimidating. Marketing strategies have changed, as well. Keeping up with social media and other evolving trends requires marketers to be constantly learning new skills.
Ever wanted to get your business featured in publications like Forbes, National newspaper websites, magazines and trade journals? Perhaps you've noticed the rise of blogging and wondered how your business can tap into this ready-made network of highly influential people to boost your credibility and get in front of your perfect target audience?In this groundbreaking book, the superstar Digital PR team from Exposure Ninja break down step-by-step their process for getting any business in any market coverage in the most relevant online publications. Whether you want to build credibility to become an authority, drive traffic to your website or attract the sort of links that turbocharge ranking, this book will walk you through the process.
PR For Poets provides the information you need in order to get your book into the right hands and into the worlds of social media and old media, librarians and booksellers, and readers. PR For Poets will empower you to do what you can to connect your poetry book with its audience!
andice Meisels is a Virtual PR Consultant, Director and Publicist. Candice worked in Corporate PR for leading global brands in South Africa, London and Europe. A MARKETING WORKBOOK to follow Candice's debut book The Power of PR. Her passion lies in helping startups and small to medium sized businesses to secure a share of the media pie. Candice loves seeding start-up and SME stories to the media. She loves helping give brands a voice. Candice is equally passionate about teaching Marketing and PR. She studied a Cert IV in Training and Assessment to enable her to be qualified to teach PR and Marketing Workshops and Courses. Candice is the author of the Power of PR: PR for Small Businesses.
Are you struggling to cut through the noise and convey your message to the marketplace? Become your own media channel and tell your stories like a PR pro We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It's no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don't care about you or your business--because you haven't given them a reason to. Meanwhile, marketers and PR pros are beginning to accept that many of the methods they've been using to reach potential customers and influencers simply don't work anymore.
Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by differentiating key phases of development and evaluating current research approaches. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches. This book is strongly recommended to everybody interested in the history and epistemology of marketing and public relations theory and the relationship between both fields.
Machine learning and automation are disrupting every industry-Advertising is no exception. The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers grew accustomed to are being stripped away and replaced by automated solutions. Google AdWords, as we once knew it, no longer exists. We have officially entered the age of automation, and there's no turning back. In Join or Die, Patrick Gilbert shares how he transformed AdVenture Media into a modern, automation-driven advertising powerhouse. From the failures and mistakes that nearly lost the agency multiple clients and millions in revenue, to the exaltation of successful breakthroughs.
Get monthly share allocations in disruptive businesses.
