Nassau Health Care Corp. Scouts for PR
Nassau Health Care Corp, which serves Long Island, is looking for a firm to provide PR and marketing services.
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Nassau Health Care Corp, which serves Long Island, is looking for a firm to provide PR and marketing services.
Rupert Murdoch may have stepped down but he is going to continue to play an active role in shaping the editorial policies of Fox News
Chartwell Strategy Group is providing media relations and public affairs services in the US for Terry Gou, the Foxconn founder who is running for president
TrailRunner International hires Edelman’s Seth Hand as managing director and head of Middle East… Antenna Group brings on Marisa Long as SVP of climate & energy
Ed Dandridge is returning to AIG as executive VP and chief marketing & communications officer. He did a stint as Boeing’s CCO.
As the great and good of global PR, politics, nonprofits and business gathered in NYC this week it was a wonderful chance to celebrate PRWeek’s
Plus: Taylor Swift flexes her political power, Saudi Arabia goes all in on ‘sportswashing.’ Times are tough for comms professionals who specialize in ESG —
Writing an article for your client on a technical subject matter can be daunting. Industry jargon, technicalities and the subject’s inner workings can make this
Rupert Murdoch, 92, is stepping down as chairman of Fox Corp and News Corp., effective at the November annual meeting of each company. He will
Tiger Hill Partners hires Holly Radel as EVP of public affairs and communications… The Jackson Laboratory, an independent, nonprofit biomedical research institution, names Meghan Finn
Michael LaRosa, former press secretary for First Lady Jill Biden, has joined Ballard Partners’ DC office as a partner.
On the newest Taking the Lead video podcast, Anne Green, the CEO-Elect of G&S Business Communications, openly discusses a mistake she made during CooperKatz’s acquisition
Workhouse lands HeroicU, a workforce development company… Sharp Think picks up the National Kitchen & Bath Association and the Kitchen & Bath Industry Show… 5W Public Relations
Plus: Rupert Murdoch retires and Gen X feels left out of social media advertising. Joe Burrow, the Cincinnati Bengals quarterback, is an athletic sensation on
While each of these elections deal with unique issues, there are some broad trends we can expect to see around the world. There will be
Consider culture when making your pitches. Xanthe Vaughan Williams is co-founder and director of Fourth Day. Meeting clients’ demands for overseas PR can be a
Because writing is hard. The English language is notoriously difficult. Even for native speakers, the grammatical and spelling rules can make your head hurt —
Marketers need to be more selective and creative when pitching ideas. PR professionals have always tried to make their pitches more enticing by linking
In our dynamic world, crises can sometimes be unavoidable. But just because something is unexpected doesn’t mean we can’t be prepared. Understanding the importance of
Cornerstone Government Affairs has hired Rick Zampelli, who was director of the US Army’s liaison office to the House of Representatives.
California’s Del Mar Fairgrounds is looking for a strategic communications partner to support its public affairs programming, crisis management and engagement efforts.
James Hoge, who was editor of the Chicago Sun-Times and New York Daily News, died on Sept. 19. He was 87.
Invariant is providing DC representation to Arm Holdings, the British semiconductor design company that completed a blockbuster $5B IPO on the NASDAQ on Sept. 14.
The Next Practices Group makes a strategic investment in 104 West Partners… New York Women in Communications honors six “Champions of Change” at the 53rd
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
The world of marketing is rapidly changing. Gone are the days of being able to post storefront signs about upcoming sales and promotions with the result being a flurry of customers. Marketing has changed with social trends, and it is of the utmost important that businesses are able to keep up. Many people now rely more on online forums and exchanges to learn about new products and marketing campaigns. As such, digital marketing is becoming a must-have tool for any business that wants to be able to expand its reach. Many tools and techniques are available to get started with digital marketing, but where to begin? The vast amount of information, much of which is contradictory and supported by corporate interests, is crippling and intimidating. Marketing strategies have changed, as well. Keeping up with social media and other evolving trends requires marketers to be constantly learning new skills.
Ever wanted to get your business featured in publications like Forbes, National newspaper websites, magazines and trade journals? Perhaps you've noticed the rise of blogging and wondered how your business can tap into this ready-made network of highly influential people to boost your credibility and get in front of your perfect target audience?In this groundbreaking book, the superstar Digital PR team from Exposure Ninja break down step-by-step their process for getting any business in any market coverage in the most relevant online publications. Whether you want to build credibility to become an authority, drive traffic to your website or attract the sort of links that turbocharge ranking, this book will walk you through the process.
PR For Poets provides the information you need in order to get your book into the right hands and into the worlds of social media and old media, librarians and booksellers, and readers. PR For Poets will empower you to do what you can to connect your poetry book with its audience!
andice Meisels is a Virtual PR Consultant, Director and Publicist. Candice worked in Corporate PR for leading global brands in South Africa, London and Europe. A MARKETING WORKBOOK to follow Candice's debut book The Power of PR. Her passion lies in helping startups and small to medium sized businesses to secure a share of the media pie. Candice loves seeding start-up and SME stories to the media. She loves helping give brands a voice. Candice is equally passionate about teaching Marketing and PR. She studied a Cert IV in Training and Assessment to enable her to be qualified to teach PR and Marketing Workshops and Courses. Candice is the author of the Power of PR: PR for Small Businesses.
Are you struggling to cut through the noise and convey your message to the marketplace? Become your own media channel and tell your stories like a PR pro We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It's no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don't care about you or your business--because you haven't given them a reason to. Meanwhile, marketers and PR pros are beginning to accept that many of the methods they've been using to reach potential customers and influencers simply don't work anymore.
Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by differentiating key phases of development and evaluating current research approaches. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches. This book is strongly recommended to everybody interested in the history and epistemology of marketing and public relations theory and the relationship between both fields.
Machine learning and automation are disrupting every industry-Advertising is no exception. The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers grew accustomed to are being stripped away and replaced by automated solutions. Google AdWords, as we once knew it, no longer exists. We have officially entered the age of automation, and there's no turning back. In Join or Die, Patrick Gilbert shares how he transformed AdVenture Media into a modern, automation-driven advertising powerhouse. From the failures and mistakes that nearly lost the agency multiple clients and millions in revenue, to the exaltation of successful breakthroughs.
Get monthly share allocations in disruptive businesses.
