Looking Back: BitTitan’s Success in Q1 2024
In the world of cloud technology, BitTitan shines brightly, consistently setting new benchmarks in service automation and digital transformation. Throughout Q1 2024, BitTitan led the
In the world of cloud technology, BitTitan shines brightly, consistently setting new benchmarks in service automation and digital transformation. Throughout Q1 2024, BitTitan led the
The Great Blue Wall Initiative, a global conservation effort aimed at presevering marine ecosystems and promoting sustainable ocean use, wants proposals from marketing and branding
WPP reported a 5.5 percent decline in Q1 PR revenues to $292M as its BCW and Hill & Knowlton units suffered the loss of Pfizer
BPCM brings on Amy Keller Laird as managing director of beauty and wellness, and Melissa Wiggins as managing director of fashion… Highwire PR names Dave Samson and Adam Cossman to
Maggie Moran, who is well-connected in New Jersey and New York Democratic politics, has established Moxie Strategies in Asbury Park, NJ.
WPP, IPG, Omnicom and Publicis have all now reported their Q1 numbers and the outlook for their PR firms is not uniform.
Whether it’s a pandemic or an economic downturn, Roger Darnell says you can still set your business up for success. He shares five proven strategies
Find out how to make all the pieces overlap. Coming up with thought leadership topics can be tricky. Without executive involvement, the content can come
Small business is big business in the United States. Companies with fewer than 500 employees make up 99.9% of all businesses in the United States,
I have known that I wanted to work in public relations since I was 10 years old. That may sound like an exaggeration, but as
Interpublic CEO Philippe Krakowsky said the firm is off to a “solid start to the year” as its flat $2.2B net revenues are in line
Inizio Evoke names Stephanie DeViteri president, North America… Dentons Global Advisors-Albright Stonebridge Group brings on Joerg (Jörg) Wuttke as a partner, based in its DC
CG Life brand The Market Element is relaunched as Element CG… Gateway Group, a financial communications and digital media advisory firm, is bringing back its
Southern governors claim they know what’s best for their working class, and it’s not pay raises… A Ukrainian human rights group played a key role
The Florida Department of Transportation wants to hear from firms interested in providing public outreach for its various construction projects.
Consumer tech campaigns are both exciting and a challenge for PR professionals. At Vitis PR, we love working with photography tech firms and have worked
In the fast-paced world of technological innovation, staying ahead of the curve is essential. 5W recently had the chance to attend eMerge America in Miami
Welcome to the PRmoment Podcast. On the show today, I’m chatting with Jules Herd. Jules is the founder of PR agency Five in a Boat,
From the 2023 CPRE Signature Report, Part I The 2023 CPRE report, Navigating Change: Recommendations for Advancing Undergraduate Education is the sixth Signature study by
Download the Full Report (PDF): Do Actions Speak Louder Than Words? Download the Press Release: MAHA Global and the Institute for Public Relations Unveil Research
This summary is provided by the IPR Organizational Communication Research Center Dr. Rebecca Leach and colleagues explored compassion among coworkers during the COVID-19 pandemic. The objective was to understand
Sport Beach is returning for its second year. At many professional conferences and events, the main activities are talking, drinking or watching other people do
The app won’t disappear overnight. But it is time to plan. The U.S. Senate voted Tuesday night to force TikTok’s Chinese parent company, ByteDance, to
Google CEO admits AI boom surprised company, Nokia to help bring 4G to the moon. A quick note to start The Scoop — with the
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
The world of marketing is rapidly changing. Gone are the days of being able to post storefront signs about upcoming sales and promotions with the result being a flurry of customers. Marketing has changed with social trends, and it is of the utmost important that businesses are able to keep up. Many people now rely more on online forums and exchanges to learn about new products and marketing campaigns. As such, digital marketing is becoming a must-have tool for any business that wants to be able to expand its reach. Many tools and techniques are available to get started with digital marketing, but where to begin? The vast amount of information, much of which is contradictory and supported by corporate interests, is crippling and intimidating. Marketing strategies have changed, as well. Keeping up with social media and other evolving trends requires marketers to be constantly learning new skills.
Ever wanted to get your business featured in publications like Forbes, National newspaper websites, magazines and trade journals? Perhaps you've noticed the rise of blogging and wondered how your business can tap into this ready-made network of highly influential people to boost your credibility and get in front of your perfect target audience?In this groundbreaking book, the superstar Digital PR team from Exposure Ninja break down step-by-step their process for getting any business in any market coverage in the most relevant online publications. Whether you want to build credibility to become an authority, drive traffic to your website or attract the sort of links that turbocharge ranking, this book will walk you through the process.
PR For Poets provides the information you need in order to get your book into the right hands and into the worlds of social media and old media, librarians and booksellers, and readers. PR For Poets will empower you to do what you can to connect your poetry book with its audience!
andice Meisels is a Virtual PR Consultant, Director and Publicist. Candice worked in Corporate PR for leading global brands in South Africa, London and Europe. A MARKETING WORKBOOK to follow Candice's debut book The Power of PR. Her passion lies in helping startups and small to medium sized businesses to secure a share of the media pie. Candice loves seeding start-up and SME stories to the media. She loves helping give brands a voice. Candice is equally passionate about teaching Marketing and PR. She studied a Cert IV in Training and Assessment to enable her to be qualified to teach PR and Marketing Workshops and Courses. Candice is the author of the Power of PR: PR for Small Businesses.
Are you struggling to cut through the noise and convey your message to the marketplace? Become your own media channel and tell your stories like a PR pro We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It's no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don't care about you or your business--because you haven't given them a reason to. Meanwhile, marketers and PR pros are beginning to accept that many of the methods they've been using to reach potential customers and influencers simply don't work anymore.
Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by differentiating key phases of development and evaluating current research approaches. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches. This book is strongly recommended to everybody interested in the history and epistemology of marketing and public relations theory and the relationship between both fields.
Machine learning and automation are disrupting every industry-Advertising is no exception. The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers grew accustomed to are being stripped away and replaced by automated solutions. Google AdWords, as we once knew it, no longer exists. We have officially entered the age of automation, and there's no turning back. In Join or Die, Patrick Gilbert shares how he transformed AdVenture Media into a modern, automation-driven advertising powerhouse. From the failures and mistakes that nearly lost the agency multiple clients and millions in revenue, to the exaltation of successful breakthroughs.
Get monthly share allocations in disruptive businesses.