B2C Marketing

Despite the heat wave across the United States, summer is quickly coming to a close. In just a few weeks, kids around the globe will

Digitally speaking, your manufacturing website is your best chance to put your company’s best foot forward, one step ahead of the competition. Like trade show

Many CMOs are turning to more frictionless marketing partner models to improve integration and deliver better consumer experiences. A recent COMvergence report for new business

Every advertising channel now parades as “performance” to appear accountable to outcomes. As a result, the category of performance marketing – once wholly focused on

Today’s marketers face an existential crisis of looming irrelevance. To combat this, companies must follow the model for modern marketing: customer understanding informs brand strategy,

Meta is no stranger to bad press, but the latest headlines about Meta’s tracking pixel are (for once) not entirely its fault. Rather, companies are

Since March, Forrester has published six reports about the metaverse, with more on the way. We started with our most-read The State Of The Metaverse

Location data is getting a lot of attention lately — most recently thanks to the Federal Trade Commission’s announcement that it is “committed to fully

After years of spending lavishly on growth, Amazon cut costs in Q2 2022, reducing headcount by 6% and, according to CEO Andy Jassy, “improving the

Regardless of when Google finally kills support for third-party cookies, if you’re not planning to manage these forces now, you’re already behind.

Alphabet missed earnings per share (EPS) and revenue expectations in Q2 2022, reporting EPS of $1.21 vs. $1.28 expected and revenue of $69.7 billion vs.

Marketing with video is increasingly important to manufacturers and other industrial companies. Why? Video content is easy to consume and share, and it is incredibly

The rise of data intelligence in the creative process will be as transformative as the creative advertising revolution of the 1960s.

Pandemic-induced shifts in consumer behavior resulted in a burst of content consumption across emerging platforms — from connected television to streaming radio and beyond. B2C

We’ve broken down the US’s first comprehensive consumer privacy bill and what the American Data Privacy and Protection Act means for marketers.

Our analysis of retailer activity on Amazon Prime Day 2022 reviewed 115 brand and retailer websites, spanning numerous categories. Here are this year’s key findings.

The speculation has been swirling for months that Netflix was getting into the ad business. We’ve long seen this as necessary for Netflix and have

“The consumer is our boss.” This statement is at the core of a defining principal at my former employer, Mars, and the spirit of this

The economic turmoil trailing in the wake of the COVID-19 pandemic is roiling. CMOs cannot simply dust off their recession playbooks from years past and

Are Integrated Agency Relationships The Way Of The Future? Many indicators point to “yes.” CMOs Want Integration Intrigued by the potential lift from integrated marketing

ESPN Edge built the interactive, 3D environment Fifty/50 World to celebrate 50 years of Title IX. Learn what a Gen X consumer — and a

I’m pleased to announce the latest published The Forrester Wave™: Global Adobe Services Partners, Q3 2022. In our 23-criterion evaluation of global Adobe services partners,

Customer experience (CX) leaders can ensure that sustainability is more than just words and good intentions by weaving their firm’s sustainability goals into customer journeys as

Much has changed in the industrial web design in the past two-plus years, driven mostly by the massive shift to digital research. So it’s no