B2C Marketing

We reviewed 115 retailer and brand home pages during Black Friday and Cyber Monday. Read our takeaways.

Following the previously published report covering key CDP vendors in Asia Pacific (APAC), I interviewed 10 CDP customers in the region, and published a new

Employees with highly developed product knowledge are the key to closing more sales. According to research, 91% of baby boomers and 79% of Gen Z

In 2023, marketers plan to spend more on paid and organic search despite data deprecation and economic headwinds. According to Forrester’s Q3 B2C Marketing CMO

Loyalty marketers, the scope of your job just expanded. And before you panic, it’s a good thing. Loyalty marketers have conventionally focused their efforts on

The in-house B2B marketing trend of the past few years — expanding in-house agencies, centers of excellence, and shared services — has peaked. Fifty-nine percent

US consumers have little interest in doing their shopping — let alone holiday shopping — on social media platforms.

Marketers are turning to retail media to generate and harvest demand while expanding sell-through this holiday season.

Maintaining positive brand-consumer relationships and personalizing consumer experiences takes work. In the end, you could be rewarded with long-term loyalty or you may be left

Twitter’s blue checkmark no longer signals legitimacy. That underscores our guidance to marketers to take a wait-and-see approach to media investments on Twitter.

How well did US financial services firms rank in terms of customers’ trust in 2022? Our new research reveals the scores and rankings of 54

How successful have financial services firms been in garnering the trust of their customers amidst inflation and market volatility? Not very successful, it seems. Forrester’s

Learn highlights about Apple’s Mail Privacy Protection ahead of the holiday season to expertly craft your email marketing strategy.

No doubt, you’ve heard of it. It’s called by many names: the golden record; the single source of truth. However, it is most often referred

Google has not made major changes to its analytics platform in 10 years, which means the transition to Google Analytics 4 (GA4) is a big

Elon Musk’s Twitter takeover has been – at best – chaotic and tumultuous. Advertisers are uncertain about what direction the company will take: What will

Use your loyalty program to collect consumer data and boost B2C sales this holiday season.

In July, Google delayed the death of third-party cookies … again. This delay gave marketers a false sense of security, despite other browsers blocking third-party

Marketing agencies’ infamous environment — both vibrant and relentless — is decisively undergoing a cultural makeover in how its workers work, where they work, who leads

Toward the end of Meta’s Q3 earnings call, Mark Zuckerberg made an impassioned appeal to investors: “[It] would be a mistake for us to not

Manufacturing trade shows have a strong legacy in marketing for manufacturers, not only for industry gatherings and personal sales networks but also for showcasing products

Manufacturing trade shows have a strong legacy in marketing for manufacturers, not only for industry gatherings and personal sales networks but also for showcasing products

Logistics companies are important parts of the industrial supply chain. They are leading innovators in improving supply chain management, maximizing efficiency, and streamlining business operations.