B2C Marketing

Recommended Reading

B2C Marketing Is My Superpower: A 6x9 Inch Softcover Diary Notebook With 110 Blank Lined Pages. Funny Vintage B2C Marketing Journal to write in. B2C M

This is a Vintage and Retro Birthday, Anniversary, Valentine's day, or any occasion gift for B2C Marketing lovers to doodle, sketch, put stickers, write memories, or take notes in.


Access to Justice in Transnational B2c E-Commerce: A Multidimensional Analysis of Consumer Protection Mechanisms

This book identifies institutional mechanisms that can be used to promote consumer confidence in direct online sales with businesses (B2C e-commerce). It argues that enhancing the access to justice in a multidimensional sense can potentially offer an effective means of boosting consumer confidence. It introduces a conceptual framework for a multidimensional approach to access to justice in the context of consumer protection, describing the various reasonable criteria needed to satisfy consumer demands in B2C e-commerce. The framework, which reflects all essential aspects of consumers’ expectations when they engage in online transactions, provides a benchmark for the evaluation of various consumer protection mechanisms.