A TikTok Ban? It’s America First, Taking Aim On Short-Form Video
TikTok CEO Shou Zi Chew testified before the House Energy and Commerce Committee today amidst rare bipartisan agreement that the app poses a national security
TikTok CEO Shou Zi Chew testified before the House Energy and Commerce Committee today amidst rare bipartisan agreement that the app poses a national security
All signs point to the COVID-19 pandemic being fully behind us: The Biden administration’s COVID-19 national public health emergency protocols are set to end on
Empowered customers expect seamless cross-channel experiences. B2C marketers must understand customers and create value exchanges in their individual moments of need. That’s a tough job
It is critical for marketers and customer experience pros to align their respective metrics with shared business metrics. Use customer lifetime value alignment to achieve
High Prices Have Buoyed Revenue Growth In 2022, the amount of money that US consumers spent (what the Bureau of Economic Analysis calls personal consumption
We’ll let you in on a secret: Cometeer coffee keeps Forrester’s B2C marketing research team running. When our colleague evangelized the innovative coffee company in
The advertising industry is in flux. Ongoing economic uncertainty creates fluctuations in ad spend, while data deprecation resets the digital media buying and selling landscape:
“Generative AI” is to 2023 what “the metaverse” was to 2022: hyped-up headlines fraught with the juxtaposition of promise and fear — sentiments mirrored by
Create A Customer-Obsessed Growth Engine To Thrive In Tough Times Today, the world is more challenged than ever as a series of health, environmental, socioeconomic,
How can Google ads help generate targeted B2B leads? Lead generation is one of the most challenging parts of running a B2B business. Another big
Is B2B customer onboarding part of your integrated marketing strategy? Creating a successful customer experience and establishing positive customer relationships is essential for the success
Understanding consumer behavior is the underpinning of effective B2C marketing strategies. Some of the best CMOs aren’t only culture-reflectors but culture-makers — both in the
If Meta’s announcement about its pilot subscription service sounds familiar, that’s because it bears a striking resemblance to Twitter Blue. Paying users will get a
Demand For Investment Services Among Malaysian Females Is Up Female investors in Malaysia are on the rise. According to the nation’s stock exchange, there was
Ok, let’s get this out of the way: as a lifelong Eagles fan, I was devastated by the outcome of the Super Bowl and my
Super Bowl LVII was full of firsts. The first Super Bowl matchup between two starting black quarterbacks The first Super Bowl sibling rivalry, between Jason
Baffled by what you hear about the economic environment? Struggling to make sense of conflicting points of view? You’re not the only one. We’ve been
Consumers shared their attitudes toward subscriptions — see the key highlights.
Museums represent a major social investment in communities and society. The function of a museum is more than a repository of valuable objects. A museum
The question I’m asked most often is “Is retail media overhyped, or is it the next big thing?” This question comes, in part, from media
In the era of data deprecation, many B2C marketing clients are asking me “How can I get more first-party data?” or “How do I get
In this corner … consumers and privacy concerns. And in the other corner … companies prioritizing personalization in their business objectives. Who will win this
As one of the most popular loyalty programs in the world, the stakes for the Starbucks Rewards program are high. Today, the program boasts nearly
Marketing analytics is the practice of measuring, managing, and analyzing data from marketing initiatives — including channels, programs, campaigns, and tactics — to improve marketing
This is a Vintage and Retro Birthday, Anniversary, Valentine's day, or any occasion gift for B2C Marketing lovers to doodle, sketch, put stickers, write memories, or take notes in.
This book identifies institutional mechanisms that can be used to promote consumer confidence in direct online sales with businesses (B2C e-commerce). It argues that enhancing the access to justice in a multidimensional sense can potentially offer an effective means of boosting consumer confidence. It introduces a conceptual framework for a multidimensional approach to access to justice in the context of consumer protection, describing the various reasonable criteria needed to satisfy consumer demands in B2C e-commerce. The framework, which reflects all essential aspects of consumers’ expectations when they engage in online transactions, provides a benchmark for the evaluation of various consumer protection mechanisms.
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