Are you looking to build trust, improve conversions, connect with your audience, and generate leads? Learn to create meaningful, engaging, evergreen and consist content that attracts your ideal audience. The right way, at the right time. Today's consumer/client has a strong appetite for relevant [purposeful, beneficial, unique and integral] information and are more resistance to the so-called "hard sell." Our markets want content that helps them make good decisions, but they don't like being sold. Consumers are less responsive to traditional advertising and old-school sales tactics, and this is true for both B2C and B2B customers.