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Content Marketing: Social Media Content Marketing K L Hammond (Author) Description Content marketing is a mystery. It seems like you'll drown if you take one step into the pool of what content marketing is. You've heard about it and don't understand the definition. If these three statements or similar statements resonate with you, then chances are you are a beginner in the content marketing industry. Someone told you that your business needs content marketing. You read an article and decided you need to know more. Everyone is using content marketing, so you should too-again, these are truths and statements that are circulating in the business world.
The first edition of "Valuable Content ""Marketing" provided a clear, straightforward guide on what to write and produce, what type of information to share, and how to share it to get the most effective results. Written for the current business environment, particularly start-ups and consulting companies, this updated second edition offers new ideas, examples, step-by-step action lists, quick tips, and goal-driven chapter summaries to help businesses create compelling, targeted content for their customers.
Content Doesn't Have To Be Difficult...Here's how to make it easier: -No more late night/early morning deadlines-No more writing for the sake of it-No more anxiety-No more feeling like somethings missing-Yes to more traffic-Yes to conversions-Yes to more sales (and letting your content sell for you)Heck... yes to writing less often, but driving real results What if you could run traffic to a single page, and get sales? That's what the paid ad guys do They know how people work, and how to get them to take action They understand human psychology and how to structure messages to get their goal It's good, but when the ad turns off?...the sales stop But what if you could take those same principles, and apply them to your content marketing?
The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling.
Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance.
Is your business struggling with its Online Marketing goals and profit margins? Would you like to know a special marketing approach that's built strategically to boost today's business? If yes, keep reading... Studies have shown that in just the first 60 seconds of your day, Facebook receives over 4 million likes and about 350,000 tweets are posted on Twitter. That's how big content is being consumed each minute, hour and day of our lives. As the saying goes: Content is King. And yet what businesses often fail to acknowledge is that content can actually be leveraged so that one's products and services can be promoted using the strategic marketing approach known as Content Marketing.
Engage Customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. LEARN HOW TO: Create content that engages people--regardless of their country and culture Identify key actions and strategies to apply to your projects Connect "dots" that others don't see and connect them in ways you never thought of before
Are you looking to build trust, improve conversions, connect with your audience, and generate leads? Learn to create meaningful, engaging, evergreen and consist content that attracts your ideal audience. The right way, at the right time. Today's consumer/client has a strong appetite for relevant [purposeful, beneficial, unique and integral] information and are more resistance to the so-called "hard sell." Our markets want content that helps them make good decisions, but they don't like being sold. Consumers are less responsive to traditional advertising and old-school sales tactics, and this is true for both B2C and B2B customers.