Your message to market your
book must speak to at least one of these six areas that a potential reader may

A want — a desire for something.

A need — something one believes they have to have.

A feeling — feeding an emotion or state of mind — from fear, pain, and anger to
hope, inspiration, and love.

A curiosity — somewhere between a need and a desire, but the reader is intrigued
with exploring further. They want to contemplate, question, explore, challenge,
and think.

A purpose or agenda
— your message resonates with the reader’s beliefs,
passions, identity, or values, or connects to an advocacy message that one
cares about.

Information and facts
— concrete data and established realities.

If you can’t think of how to present your book
through the prism of any of the above six areas, you are dead meat.

What else could a book do that doesn’t overlap
with one of these areas?

People will buy into a book if it sounds unique,
is a first of its type, or is the best of its kind. They hope it is well
written and gravitate towards books validated by best-seller lists, book
awards, media exposure, social media influencers, and critical acclaim. But
they need one of the above-mentioned six buttons pushed or the rest is

Case in point: I don’t care about golf. So a
best-selling, award-winning book with tons of great reviews that is written by
a golfing phenom wouldn’t interest me.

But an erotic thriller, a book about books,
self-help, or a good book provoking a philosophical debate will get me to take
a look. Then I need something to close the deal.

Authors need to know which one or ones of the
above six they can tap into to claim new readers with a powerful and inviting


Need PR Help?

Feinblum, the founder of this award-winning blog, with over 3.9 million page
views, can be reached at 
[email protected]  He is available to help authors promote their story,
sell their book, and grow their brand. He has over 30 years of experience in
successfully helping thousands of authors in all genres. Let him be your
advocate, teacher, and motivator!


About Brian

Brian Feinblum should be
followed on This is
copyrighted by BookMarketingBuzzBlog ©2024. Born and raised in Brooklyn, he now
resides in Westchester with his wife, two kids, and Ferris, a black lab rescue
dog, and El Chapo, a pug rescue dog. His writings are often featured in The
Writer and IBPA’s The Independent.  This
award-winning blog has generated over 3.9 million pageviews. With 4,900+ posts
over the past dozen years, it was named one of the best book marketing blogs by
BookBaby  and recognized by Feedspot in 2021 and 2018
as one of the top book marketing blogs. It was also named by as a “best resource.” For the past three decades,
including 21 years as the head of marketing for the nation’s largest book
publicity firm, and director of publicity positions at two independent presses,
Brian has worked with many first-time, self-published, authors of all genres,
right along with best-selling authors and celebrities such as: Dr. Ruth, Mark
Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay,
Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan
RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He
hosted a panel on book publicity for Book Expo America several years ago, and
has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence
College, Nonfiction Writers Association, Cape Cod Writers Association,
Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and
Connecticut Authors and Publishers Association. His letters-to-the-editor have
been published in The Wall Street Journal, USA Today, New York Post, NY
Daily News, Newsday, The Journal News
(Westchester) and The Washington
. His first published book was The Florida Homeowner, Condo, &
Co-Op Association Handbook
.  It was featured
in The Sun Sentinel and Miami Herald.