Curious to know because A) I’m gonna bitch and want to commiserate with others and B) genuinely curious to read if problems are widely spread or centralized…

Where I am the demand gen team holds the marketing budget reigns. Largest budget, largest head count. Probably not uncommon. However their process is archaic and just dumps money into bad spends. They don’t really report on the right metrics (some people like big CACs..), they just point at all the MALs! Which are mostly junk/low value. This quarter isn’t looking good for them and I hope changes are made and I can get my hands on some of that sweet, sweet budget.

What’s your orgs problem (and why is it bad leadership?)