Millions of authors choose to
publish a book every year. How they get published, however, is the big
question.
Let’s explore the most common
options:
Author Pay/DIY
Hybrid
Self-Publisher
Amazon KDP plus Ingram Spark
Do A Small Print Run & Get A Distributor
Royalty/Advance
University Press
Trade Association/Society Press
Small Press
Medium-Sized Independent Publisher
Big 5 Trade Publisher
Sponsored Edition
Business or Organization Publishes It
Each if these formats has pros and cons attached to them,
but depending on a number of factors, you can narrow down your choices — or
have your options narrow your choices for you.
What are the factors?
Preference:
Which version suits you best? Are you guided by ego, opportunity, or some other
circumstance?
Need: If you
need a book out fast, self-publish it. If you need perceived prestige or
marketing muscle of a big publisher, go that route.
Rejection:
If you tried to get a literary agent and failed, or your sought a publisher and
could not land one, your choices got a lot smaller.
Money: If you can
afford an option like a hybrid publisher, you can consider that route. If you
lack the budget, your choice is made.
Whichever version you land with, expect to take ownership of
your author marketing and branding, regardless of what any publisher says it
might do for you. Choose with your eyes open and then commit to giving your
book its best chance to succeed.
Need PR Help?
Brian
Feinblum, the founder of this award-winning blog, with over 3.9 million page
views, can be reached at [email protected] He is available to help authors promote their story,
sell their book, and grow their brand. He has over 30 years of experience in
successfully helping thousands of authors in all genres. Let him be your
advocate, teacher, and motivator!
About Brian
Feinblum
Brian Feinblum should be
followed on www.linkedin.com/in/brianfeinblum. This is
copyrighted by BookMarketingBuzzBlog ©2024. Born and raised in Brooklyn, he now
resides in Westchester with his wife, two kids, and Ferris, a black lab rescue
dog, and El Chapo, a pug rescue dog. His writings are often featured in The
Writer and IBPA’s The Independent. This
award-winning blog has generated over 3.9 million pageviews. With 4,900+ posts
over the past dozen years, it was named one of the best book marketing blogs by
BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018
as one of the top book marketing blogs. It was also named by
www.WinningWriters.com as a “best resource.” For the past three decades,
including 21 years as the head of marketing for the nation’s largest book
publicity firm, and director of publicity positions at two independent presses,
Brian has worked with many first-time, self-published, authors of all genres,
right along with best-selling authors and celebrities such as: Dr. Ruth, Mark
Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay,
Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan
RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He
hosted a panel on book publicity for Book Expo America several years ago, and
has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah
Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association,
Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and
Connecticut Authors and Publishers Association. His letters-to-the-editor have
been published in The Wall Street Journal, USA Today, New York Post, NY
Daily News, Newsday, The Journal News (Westchester) and The Washington
Post. His first published book was The Florida Homeowner, Condo, &
Co-Op Association Handbook. It was featured
in The Sun Sentinel and Miami Herald.
