Can you win by breaking the law, ignoring rules, bending
regulations, acting unethically, or just behaving selfishly? Can you really
break through barriers without cheating, stealing, lying, threatening, or being
a bad boy? Do nice girls really finish last?



For writers marketing books, the road to success
is much like a real highway. Are you prepared to break the law (speed), be
unethical (cut people off), or violate the social norms of the street (not pay
a parking meter)? Putting it another way, you may not get what you want if you
don’t give your all to take what is not necessarily yours. Those are the real
rules of the road.



In the world of book marketing, truth is a
commodity that gets abused, twisted, or withheld. Truth, for one marketing a
book, is subjective.



If the end justifies the means, you are placing
the result gained to be higher than the merits of how the result was achieved.
For some writers, they will do whatever it takes to get a crack at a pot of
gold.



There are different degrees of aggressive tactics
available to anyone marketing a book. Which will you employ, if any?



I am not endorsing nor disparaging, just
identifying, some bad-boy book marketing practices:



* State theory and allegation as if facts

* Bully others to get what you want

* Bait and switch offers

* Distort or obfuscate your weak points

* Omit the telling of negative things about you or
your book

* Pay off people for access or help

* Aggressive approach to your marketing

* Assertive way of promoting or stating things



However, just blatantly lying is not something I
endorse.



Choose your comfort level of being a bad boy, but
rest assured, you will need to call on more than one such tactic to get where
you want, need, and deserve to be. 

Need PR Help?

Brian
Feinblum, the founder of this award-winning blog, with over 3.9 million page
views, can be reached at [email protected]  He is available to help authors promote their story,
sell their book, and grow their brand. He has over 30 years of experience in
successfully helping thousands of authors in all genres. Let him be your
advocate, teacher, and motivator!

About Brian
Feinblum

Brian Feinblum should be
followed on www.linkedin.com/in/brianfeinblum. This is
copyrighted by BookMarketingBuzzBlog ©2024. Born and raised in Brooklyn, he now
resides in Westchester with his wife, two kids, and Ferris, a black lab rescue
dog, and El Chapo, a pug rescue dog. His writings are often featured in The
Writer and IBPA’s The Independent.  This
award-winning blog has generated over 3.9 million pageviews. With 4,900+ posts
over the past dozen years, it was named one of the best book marketing blogs by
BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018
as one of the top book marketing blogs. It was also named by
www.WinningWriters.com as a “best resource.” For the past three decades,
including 21 years as the head of marketing for the nation’s largest book
publicity firm, and director of publicity positions at two independent presses,
Brian has worked with many first-time, self-published, authors of all genres,
right along with best-selling authors and celebrities such as: Dr. Ruth, Mark
Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay,
Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan
RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He
hosted a panel on book publicity for Book Expo America several years ago, and
has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah
Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association,
Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and
Connecticut Authors and Publishers Association. His letters-to-the-editor have
been published in The Wall Street Journal, USA Today, New York Post, NY
Daily News, Newsday, The Journal News (Westchester) and The Washington
Post. His first published book was The Florida Homeowner, Condo, &
Co-Op Association Handbook.  It was featured
in The Sun Sentinel and Miami Herald.