There is a lot of talent in America, from singers, comedians,
and dancers, to athletes, actors, and writers. But only some get to perform
professionally, and only a handful get to star. Why?
You may come at me with all kinds of reasons,
including:
Connections — getting a break from someone you know
Money
— to train, travel, or take risks
Luck
— needs no explanation
Health — mental or physical abilities/injuries
Sacrifices — caregiving demands
Looks
— youth/sex appeal/strength
Practice — working hard and smart relentlessly
DNA
— natural abilities and birth-based skills
Attitude — how you see things and what you project to others
But really, what separates another on the talent
spectrum? For authors, marketing is the big differentiator, not in making one’s
writing talent better, but in positioning them to be more successful than other
writers.
So, for whatever reason you are an exceptional
writer, to garner exceptional results in getting published, securing book
sales, and drawing positive public recognition, you must market, market, and
market some more.
It may take a village. You can only do so much,
but make sure you are contributing all that you can. Fill in where you lack by
outsourcing to talented pros in book marketing and book publicity. Be ready to
trade, beg, borrow, raise donations, call in a favor, or pay for what you will
need for your book to succeed.
Need PR Help?
Brian
Feinblum, the founder of this award-winning blog, with over 3.9 million page
views, can be reached at [email protected] He is available to help authors promote their story,
sell their book, and grow their brand. He has over 30 years of experience in
successfully helping thousands of authors in all genres. Let him be your
advocate, teacher, and motivator!
About Brian
Feinblum
Brian Feinblum should be
followed on www.linkedin.com/in/brianfeinblum. This is
copyrighted by BookMarketingBuzzBlog ©2024. Born and raised in Brooklyn, he now
resides in Westchester with his wife, two kids, and Ferris, a black lab rescue
dog, and El Chapo, a pug rescue dog. His writings are often featured in The
Writer and IBPA’s The Independent. This
award-winning blog has generated over 3.9 million pageviews. With 4,900+ posts
over the past dozen years, it was named one of the best book marketing blogs by
BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018
as one of the top book marketing blogs. It was also named by
www.WinningWriters.com as a “best resource.” For the past three decades,
including 21 years as the head of marketing for the nation’s largest book
publicity firm, and director of publicity positions at two independent presses,
Brian has worked with many first-time, self-published, authors of all genres,
right along with best-selling authors and celebrities such as: Dr. Ruth, Mark
Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay,
Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan
RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He
hosted a panel on book publicity for Book Expo America several years ago, and
has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah
Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association,
Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and
Connecticut Authors and Publishers Association. His letters-to-the-editor have
been published in The Wall Street Journal, USA Today, New York Post, NY
Daily News, Newsday, The Journal News (Westchester) and The Washington
Post. His first published book was The Florida Homeowner, Condo, &
Co-Op Association Handbook. It was featured
in The Sun Sentinel and Miami Herald.
