This summary is provided by the IPR Digital Media Research Center Dr. Yuan Sun, Dr. Jin Chen, and Dr. S. Shyam Sundar analyzed AI chatbots’ capability to simulate human-like conversations and whether they are more persuasive when they appear human-like in their appearance, interactions, and delivery of advertising content. An online experiment with 414 adult respondents … Continue reading Are Human-like Chatbots More Effective? →