The vast majority
of your book marketing effort should be used to go after what is obtainable,
what is logically achievable, what is profitable. But that doesn’t mean that
you cannot swing for the fences. Just do that 10% of the time. However, if you
can hit a home run, you will enter into a new level and develop a new marketing
strategy built around it. 

In order to win
big, you need to dream big. You also need to know what is big. What can you do
or who can you contact that could potentially yield big results? What would you
offer them or ask them to do? Play out a viable scenario in your head and then draw
up specific steps and strategies that can lead you there. 

Again, I caution,
spend only a limited amount of time on the big fish but don’t neglect them. To
win the lottery, you need to buy a ticket, but the minute you expect to win the
lottery and start buying hundreds of thousands of tickets under a hair-brain scheme
to beat the odds you will have fallen victim to extreme wishful thinking. 

To run any kind of
business successfully you have to combine optimism with a grounding in reality.
Never give up and never stop dreaming – just go for the gold only once you tend
to the core needs and base hits that pay the bills and give you a chance to
grow without gambling. 

Train Your Mind To Think Like A Marketer

• Think about new ways to say, do, or
  achieve something.

• Think the way leading marketers think
  – model them.

• Read about things you normally don’t
  read about and see if you can apply that knowledge to what you are trying
  to do in your field.

• Look at an event and think about how
  you can participate in it or exploit it.

• Do things differently than you have
  done in the past – break a pattern.

• Elevate things – invest a little
  extra money to create something that is bigger and better.

• Think big – do not believe certain
  opportunities are the domain of others.

• Think of how you can borrow or play
  off of what others do, so you can take advantage of their groundwork.

• Take ownership of your marketing and
  act with a sense of urgency.

Need PR Help?

Brian
Feinblum, the founder of this award-winning blog, with over 3.9 million page
views, can be reached at [email protected]  He is available to help authors promote their story,
sell their book, and grow their brand. He has over 30 years of experience in
successfully helping thousands of authors in all genres. Let him be your
advocate, teacher, and motivator!

About Brian
Feinblum

Brian Feinblum should be
followed on www.linkedin.com/in/brianfeinblum. This is
copyrighted by BookMarketingBuzzBlog ©2024. Born and raised in Brooklyn, he now
resides in Westchester with his wife, two kids, and Ferris, a black lab rescue
dog, and El Chapo, a pug rescue dog. His writings are often featured in The
Writer and IBPA’s The Independent.  This
award-winning blog has generated over 3.9 million pageviews. With 4,900+ posts
over the past dozen years, it was named one of the best book marketing blogs by
BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018
as one of the top book marketing blogs. It was also named by
www.WinningWriters.com as a “best resource.” For the past three decades,
including 21 years as the head of marketing for the nation’s largest book
publicity firm, and director of publicity positions at two independent presses,
Brian has worked with many first-time, self-published, authors of all genres,
right along with best-selling authors and celebrities such as: Dr. Ruth, Mark
Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay,
Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan
RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He
hosted a panel on book publicity for Book Expo America several years ago, and
has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah
Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association,
Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and
Connecticut Authors and Publishers Association. His letters-to-the-editor have
been published in The Wall Street Journal, USA Today, New York Post, NY
Daily News, Newsday, The Journal News (Westchester) and The Washington
Post. His first published book was The Florida Homeowner, Condo, &
Co-Op Association Handbook.  It was featured
in The Sun Sentinel and Miami Herald.