AI Fluency Is The CMO’s Next Big Superpower
AI is disrupting marketing — which means CMOs must be AI-proficient.
Loyalty Service Providers Supercharge Loyalty Strategies
The Forrester Wave™: Loyalty Services, Q2 2024 is geared toward helping loyalty marketers vet the right service provider for their brand. Read a few of the takeaways.
2024 B2C Marketing Priorities And Challenges
B2C marketing decision-makers have many conflicting short- and long-term priorities while facing increasingly tough challenges. Welcome to marketing, right? Improving brand perception and customer experience (CX) while achieving a positive ROI is a particularly daunting task in 2024 because: A turbulent economy makes it tough to improve marketing’s ROI. Forty-five percent of global B2C marketing […]
Consumers, Meet Your Virtual Match: Your Digital Double
Imagine if you could build an algorithm that makes algorithms work for you. You may not have to wait much longer.
VivaTech & The New French Tech Next40/120: When AI Meets Green Tech
Paris will be the center of innovation and technology this week. Get a unique preview of the 2024 edition of the VivaTech conference in Paris.
Accelerating Advertising With AI Comes At A Cost
AI — a catchword and momentous concept — is all-consuming. It demands nearly as much energy as Argentina uses in a year, is the obsession of practically every marketer I meet, and is invoked breathlessly by those who have the most to gain and lose from it. On Alphabet’s most recent earnings call, for example, […]
The State Of Generative AI For Marketing In Asia Pacific
I’m pleased to announce the publication of the first of my two generative AI (genAI) Marketing in APAC reports, “The State Of Generative AI For Marketing In Asia Pacific.” The data overview report covers a wide range of topics on APAC marketers’ use of genAI, including adoption, investment, use cases, benefits, challenges, and concerns. Here […]
Location Data Is A Problematic Fave, And It’s Time To Break Up
We’ve written in the past about the dangers of location data, but recent headlines have once again highlighted its extremely problematic nature. The US Federal Communications Commission fined four mobile carriers $200 million for selling customers’ location data, and Google is paying a $62 million settlement in a class-action lawsuit alleging that it collected location […]
What’s Marketing Ops And MRM Got To Do With It? (Got To Do With It?)
Tina Turner famously questioned, “Who needs a heart when a heart can be broken?” Marketing operations is the beating heart of marketing teams. Strong marketing operations yields better decision-making, improved capacity and efficiency, and stronger governance and compliance. Yet the marketing operations heart is broken in many companies. Don’t despair — this vital organ can […]
Is Apple’s Blue Bubble Too Big To Burst?
Consumers aren’t sold on the DOJ’s argument that Apple is an anticompetitive monopoly against which action should be taken. Find out why.
