Speak Up, Stand Out? 7 Authentic Ways Your Brand Can Take a Stand on Social Issues [Examples]
In a polarized world, your brand needs a strategy to decide when to speak up. It starts with knowing what matters to the company and (usually) your audience. Use these seven scenarios and real-life examples to make your plans.
Did Cannes Lions Awards Just Say Content Beats Advertising?
Content stole the spotlight at the Cannes Lions this week. Several award-winning campaigns focused on emotional storytelling rather than traditional advertising. Is this shakeup a genuine shift of content’s role?
Why Brand-Building Matters, Even When You Can’t Measure It
If you can’t measure it, it doesn’t matter, right? Nonsense. Brand-building through content and marketing pays off in many measurable and unmeasurable ways. Here’s how to convince business leaders to trust the process more than the numbers.
Groundbreaking Autism Travel Series Rockets Myrtle Beach Tourism
Myrtle Beach’s tourism bureau chief talks about why they created a series about traveling with autism that may soon hit a popular streaming service. He also recaps their debut owned content, Chef Swap, which appears on the Cooking Channel.
How To Build a Winning Content Plan for Social Media [Template]
A content plan for social media gives your brand a better chance for success in that volatile and ever-changing marketing space. Learn the four steps to laying the groundwork and how to build a plan that everybody on your team can easily use.
Is It OK for Platforms to Train Their AI With Your Content?
This past week, people grew outraged over Adobe’s update to service terms for its Creative Cloud, and Meta let UK and European users know their information can be used to develop its AI products. What should marketers make of all this?
How To Market Your Marketing to Marketers [New Research]
Marketers are a tough crowd. On one hand, they appreciate brands that offer extensive thought leadership. On the other hand, they know every content and marketing tactic in the book. New research offers insights (and a peek inside your peers’ opinions).
Google On How It Manages Disclosure Of Search Incidents
Google reveals the internal decision-making process for public disclosing incidents that affect search, crawling and indexing The post Google On How It Manages Disclosure Of Search Incidents appeared first on Search Engine Journal.
Inside Look: Data-Driven Personalization [Book + Podcast]
Marketers: it’s time to elevate your presence at the data table and create a more personalized experience for your customers. Two new resources are now available to help guide the way: Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty, a new book by Zontee Hou, Convince & Convert Managing Director Data-Driven Decisions, […]
Bluehost Launches AI WordPress Website Creator
Bluehost launches an AI Site Creator that puts creating professional WordPress websites within reach of anyone The post Bluehost Launches AI WordPress Website Creator appeared first on Search Engine Journal.
