The Best Email Marketing Tells a Story

Matt Ragland has been creating marketing emails for a decade. Storytelling drives performance, he says. The post The Best Email Marketing Tells a Story appeared first on Practical Ecommerce.

Marketing Channel Alert: New TikTok eCommerce Features

Marketing Channel Alert: New TikTok eCommerce Features Selling products on TikTok has never been easier.  In the last few months, TikTok has pushed through with several powerful changes aimed to help them reach the goal of becoming a multi-billion-dollar eCommerce business.  In this post we look at some of their newest eCommerce features helping online […]

Google Ads Releases New Search Partner Insights & Controls Following Advertiser Concerns

One of Google Ad’s top benefits is its massive reach. Advertisers can easily reach billions of people across the greater web through Google search, Shopping, Maps, Gmail, YouTube, Discover, and more than 2 million different partner websites and apps. Google makes it easy for advertisers to reach all of these constantly updating placements across the […]

FastSpring at WordCamp EU 2024!

Ready to join the ultimate gathering in Europe for around 3,000 WordPress enthusiasts? If so, join FastSpring at WordCamp EU 2024 at Booth 13! We’d love to talk with you in person! Join us at the Lingotto Conference and Exhibition Centre in Torino, Italy from June 13 to 15 for an extraordinary event dedicated to […]

7 Creative Ways to Use Exit-Intent Popups (+ Examples)

Whether you work with e-commerce, B2B, or SaaS, attracting quality traffic to your website is likely among your top priorities as a marketer. However, getting new visitors through the door is costly and time-consuming, so you want to make the most out of your hard-earned traffic. After all, with customer acquisition costs going through the […]

13 High-Converting Social Proof Popup Examples That’ll Drive More Sales

Social proof is nothing new. For many years, it’s been used by both online and offline marketers to persuade prospects and increase sales. Simply put, the principle of social proof refers to the influence of other people’s actions on our behavior. Meaning, when a large number of people are doing something, we assume that it […]

Do Popups Still Work in 2024? Here’s What The Data Tell Us (Original Research)

In 2024, we analyzed 26,270 Sleeknote popup campaigns to determine how to build a high-converting website popup in 2024.  Here’s what we learned: What Is The Average Conversion Rate for a Popup? Despite the ongoing changes in the marketing landscape, popups continue to work for businesses that leverage them. Our data shows that the average […]

Popup Copywriting 101: 7 Little-Known Ways to Turn Traffic Into Sales

If there’s one thing I hate, it’s ugly, intrusive popups. But if there’s anything I hate more, it’s ugly intrusive popups that ignore copywriting best practices. I’ve seen more than my fair share of bad popups on the Interwebs recently, so, today, I want to put the world right by sharing my favorite popup copywriting […]

Learn from These 6 Travel Agency Popup Examples to Boost Leads by 162 Percent

The travel industry has slowed down dramatically in the past year for obvious reasons.  But as restrictions ease and things gradually return to normal, travel is picking back up—both domestically and internationally. So, there should be a considerable increase in the amount of people traveling over the course of 2021 and beyond.  This means it’s […]

Do Popups Still Work in 2024? Here’s What The Data Tell Us (Original Research)

In 2024, we analyzed 26,270 Sleeknote popup campaigns to determine how to build a high-converting website popup in 2024.  Here’s what we learned: What Is The Average Conversion Rate for a Popup? Despite the ongoing changes in the marketing landscape, popups continue to work for businesses that leverage them. Our data shows that the average […]