Google Ads Benchmarks 2024: New Trends & Insights for Key Industries

With over 80% of buying journeys beginning on search engines, it’s not a surprise that so many businesses are running search ads to capture searchers and convert them into customers. But with search engines like Google constantly changing the search landscape, and with advertising costs rising across the board, it’s important to understand how your […]

Branding Basics: The What and Why

What is branding? Learn the basics of branding, including the benefits of a strong brand and inspiring branding examples from top businesses. More

11 Small Business Ideas for Teens in 2024 (+ Bonus Quiz)

A guide for teens and their parents to learn the benefits of youth entrepreneurship, ways to get started, and plenty of ideal business ideas for teens. Plus: take our quiz to discover your Baby-Sitter’s Club personality type. More

Robots Are Coming to Ecommerce SMBs

The warehouse automation industry remains focused on massive companies, but efforts toward smaller companies could offer growing brands more fulfillment options. The post Robots Are Coming to Ecommerce SMBs appeared first on Practical Ecommerce.

Lessons from Building a People-first Culture

A serial entrepreneur looks back. Employees and attitude drove his success — more than the products or services. The post Lessons from Building a People-first Culture appeared first on Practical Ecommerce.

4 Google Ads Scripts to Free Up Time

Automating mundane tasks frees up time for account strategy and critical optimizations. The post 4 Google Ads Scripts to Free Up Time appeared first on Practical Ecommerce.

How To Sell on Pinterest in 9 Easy Steps

Pinterest can be a valuable sales and marketing channel for businesses looking to attract motivated buyers. With a few free tools and best practices, you can start selling your products on Pinterest today. More

How To Go Viral on TikTok: 16 Proven Ideas

While TikTok’s algorithm may be shrouded in mystery, examining the most popular content on the platform can uncover the secrets to going viral. Learn what it takes to create engaging videos, with examples from real brands. More