Custom Events to Replace Link Clicks

These actions are way better than link clicks… You may want to drive traffic to your website with ads, but your goal isn’t a sale or lead. The link click and landing page view aren’t good enough. This is one benefit of custom events with Google Tag Manager. One of the custom events I create […]

5 Best Sites to Buy Facebook Likes Cheap, Real (Page & Post)

Quick Answer: The best site to buy Facebook likes according to my test, is Getting Facebook Likes takes a very long time… Should you buy them to save time? Or choose the long process of getting them organically? I tested over 22 sites that sells likes, and listed the 5 best websites below. Let’s […]

Meta Verified is Coming to Businesses

Back in March, Meta rolled out Meta Verified for creators, which didn’t include businesses wanting verification. That’s changing now. Businesses can get verified on Facebook and Instagram to get access to the following benefits: • A verified badge • Impersonation protection • Account support • Improved discovery You’ll recall that when Meta Verified was launched […]

Should You Listen to Meta Ad Reps?

Well, it depends… First, do they know what they’re talking about? In some cases, you will know more than your rep. You absolutely can get bad advice from them. Don’t waste your time with a clueless rep. Second, know that they have their own goals. They are essentially sales reps. They want you to spend […]

Meta Verified is rolled out to brands on Instagram and Facebook

Meta Verified is being rolled out to businesses on Instagram, Facebook and WhatsApp.  Mark Zuckerberg announced that testing will begin in select counties on Facebook and Instagram in the coming weeks, with WhatsApp trials planned at a later date. What is Meta Verified? Meta Verified is a monthly subscription package designed to help creators and […]

Embedded YouTube Video Custom Event

This might be my favorite custom event. When someone plays an embedded YouTube video on my website, an event fires. That event captures: • URL it was on, • Title of the video, • Percentage of the video that was watched • Total time watched in seconds I add a column to my Ads Manager […]

How to Test Meta Conversion Events

One of the primary reasons for bad reporting in Meta Ads Manager is conversion events that were set up improperly. This includes standard events, custom events, and custom conversions. You should test your events before relying on them in your Ads Manager reporting. If you don’t, this is one of the first steps you should […]

Where Did Ads Manager Updates Go?

One of the best ways to stay on top of Ads Manager changes is through the Ads Manager Updates sidebar. There’s one problem: IT’S GONE. In Ads Manager, click on the Help icon on the left. Normally, you would see an option for Ads Manager updates on the right. Meta even has a Help article […]

How to Create Branded TikTok Content: Best Practices

One of the most common questions we get from clients is how to create branded TikTok videos. Everyone knows that TikTok is booming — the app has over three billion downloads worldwide, 150 million monthly active users in the US alone, and the average person uses the app for an hour and a half per […]

How to Plan a 1-Minute Video

Here’s how to structure a 1-minute video… I’ve figured out that about a minute is the perfect length of time for a short-form video. Especially when doing tutorials like I do, you need enough time to explain something. But you don’t want to go too deep, or people lose interest and move on. To plan […]