Trending Wholesalers – Week of September 22, 2023

Click anywhere below to be taken to our trending wholesalers of the week posts in our Facebook Group for Boutique Owners! Then comment below and tell us which is your favorite! Then comment below and tell us which is your favorite!   Knox + Nell Wholesale                   Laree […]

Vanity Metrics: Definition & Examples for Marketing

Have you ever heard the phrase, “all sizzle, no steak”? It’s the perfect “meaty” metaphor for social media vanity metrics. It can absolutely be exciting to rack up the likes or see your follower count jump. Of course you want to shout your reshare rate from the rooftops! But be careful. any social metric can […]

Instagram Emoji Guide: Meanings, Reactions, Ideas

Ever seen an Instagram emoji fail IRL? Maybe your grandma used an eggplant emoji in a… compromising place. Or, your uncle was trying to be funny and added the poop emoji to his bio. Yikes. Whatever the case, emoji etiquette exists. Understanding the meaning and placement of emojis is essential to avoiding terrible, embarrassing communication […]

How To Save Tons of Time With Instagram Auto Reply

Responding to messages quickly is a huge part of social media customer service—and it’s no different whether you’re dealing with messages on Facebook, Twitter, LinkedIn, or Instagram. Luckily, Instagram has an easy-to-use option that can cut down on your team’s time responding to questions. With Instagram auto reply, you can easily set auto-responses to common […]

The Definitive Guide to Instagram UGC Strategies

Written by James Westfield UGC (user-generated content) strategies are fast becoming staples in the world of Instagram. UGC can amplify your marketing campaigns and drive conversions for your brand. According to recent statistics, 79% of consumers claim UGC has a major impact on their purchasing decisions. Furthermore, 74% of consumers rely on information they find […]

How to Schedule Tweets [3 Methods + Bonus Tips]

Scheduling Tweets (Xeets?) can be a game-changer for your brand. It’s hard enough coming up with witty one-liners, hot takes on current events, or smart replies on a regular basis–but actually having to log in and post them at the right intervals? Talk about a headache. By auto-scheduling your content in advance, you can send […]

Small Shop News 9/18/23

Updates Retail thieves leave retailers holding an empty bag 4 important social media trends of note for 2023 Meta announces new ad tools for the holidays  Pinterest unveils new ad tools and creative options at Pinterest presents event  TikTok says traditional attribution methods significantly undervalue the effectiveness of TikTok ads    Juicy The humble hobo […]

Trending Wholesalers – Week of September 15, 2023

Click anywhere below to be taken to our trending wholesalers of the week posts in our Facebook Group for Boutique Owners! Then comment below and tell us which is your favorite! Then comment below and tell us which is your favorite!   Harris Girls & Co.               Rubies + Honey […]

Community Manager: Job Description & Key Responsibilities

We get it: no one likes to put labels on things. (Though… that is your girlfriend, right?) But it’s pretty important to define the important role of community manager on your marketing team. Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. In the mile-a-minute world […]