The 6 Myths of Social Media Marketing in 2024

I have a good friend who owns a home services business that I’ve helped over the years. He often tells me how his competitors are all over social media and he feels left behind because his company isn’t publishing there consistently. While social media has become integral to many businesses’ digital marketing strategies, the landscape […]

This Year, Journalists Are Responded More Than Ever To Public Relations Pitches

Every quarter, Propel PRM comes out with its Media Barometer, looking at pitching data from over 400,000 real pitches sent through its platform. The company does this by anonymizing and aggregating pitches sent via its Gmail and Outlook widgets to determine pitching metrics such as optimal subject line length to get a pitch opened, optimal […]

ChatBot: Automate Website Interactions and Boost Sales with an Intelligent Chatbot Platform

Businesses are challenged to provide prompt, personalized, and efficient customer service across multiple channels. Few affordable options exist to scale a customer service team to meet today’s prospect and customer expectations. Companies must find innovative solutions to meet these demands while optimizing their resources and driving growth. This was the promise of AI-powered chatbots. However, […]

WordPress: Identify and Download mu-plugins Hosted In or Outside Your WordPress Instance

A colleague of mine migrated a client site in preparation for taking over their account and was stunned when, upon successful migration, the site didn’t function correctly. The issue was quite frustrating in the industry. The agency built custom features inaccessible to the client – either via SFTP or WordPress administration. I’ll explain how later… […]

Hexomatic: Unlock the Power of No-Code Web Scraping and AI Automation

Businesses are constantly seeking ways to streamline their processes, automate tedious tasks, and harness the power of data. However, many are drowning in manual work, copy-pasting data, and relying on complex enterprise tools or expensive consultants. What if a solution could help businesses of all sizes tap into the internet as their own data source […]