Effective LinkedIn Hashtag Strategies for Professionals in 2024

In 2024, LinkedIn continues to be a crucial platform for professionals seeking to expand their networks, share knowledge, and enhance their personal brands. One effective yet often overlooked tool on LinkedIn is the hashtag. Using hashtags strategically can significantly boost visibility and engagement on the platform.   Why Use Hashtags on LinkedIn? Hashtags on LinkedIn […]

Meta: Track The Impact of Facebook Ad Campaigns At Your Store With The Conversions API

For businesses with physical retail locations, measuring the direct impact of online Meta ad campaigns on driving in-store sales can be challenging. Clicks and online conversions don’t tell the full story. That’s where the Conversions API comes in. Meta Conversions API Overview The Conversions API lets businesses connect in-store point-of-sale (POS) systems and customer purchase […]

Cutting Through the Ad Clutter: Permissioned Data is the Goldmine for Reaching Gen Z

In this digital age, the marketing landscape is a battlefield. Brands constantly bombard consumers with ads on any platform they are active on, leading to a phenomenon known as digital overload. Gen Z, the first generation to grow up entirely in the digital age, is particularly resistant to traditional advertising.  Permissioned Data Permissioned data is, […]