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Why You Still Need SMS Marketing & How to Get Started [+Data]

The average person spends five to six hours on their phones, while the average smartphone user unlocks their device around 150 times.  What the heck are we doing with our devices all day? Well, when we’re not endlessly scrolling the web or social media, we’re probably texting. In 2023, 15 million texts are sent per […]

Referral Traffic: 7 Ways to Drive It (And Get More Leads!)

Referral traffic is a powerful and often overlooked way to give your website a competitive edge. In the never-ending quest for more traffic, marketers turn to search engine optimization (SEO), pay-per-click advertising (PPC), blogging, and social media marketing. The problem is that SEO takes time to work, PPC is expensive, Google is oversaturated with blog […]

Cracking the Code: Segmentation and Personalization Strategies in Telecom

The telecommunications industry is a behemoth that supports the foundation of contemporary communication and network infrastructure. The significance of the telecom industry is growing with the globalization of our society. However, finding and keeping customers is a major challenge for telecom companies in this era of intense competition and rapid technological advancements. The success of […]

The Benefits of Using an Email Editor for Your Campaigns

Wouldn’t it be wonderful if you were able to harness the full potential of your email campaigns without being restrained by technical complexities or design limitations? Enter the email editor.  In this article, we’ll discuss the advantages that an email editor brings to the table, revolutionizing the way marketing professionals craft and deliver their messages.… […]

How to Learn Email Marketing

We’ve said it time and time again. Email marketing remains one of the most effective marketing channels to reach customers and grow your business. If you prioritize other marketing channels and neglect an email marketing strategy, you are simply robbing your business of the opportunity to see a substantial return on investment. While email is… […]