10 Ways That An iOS App Can Help Future-Proof Your Business

An effective way to future-proof your business is by investing in iOS app development. Having a strong presence in the iOS ecosystem is more critical than ever. Here are compelling reasons why your business should partner with an iOS app development company or an iOS app agency to invest in iOS app development this year. […]

TUNE Network Partner Spotlight: LUX Rewards

LUX Rewards is a U.K.-based card-linked offer (CLO) partner that promotes to more than 35 million payment cards across the United Kingdom and North America. With an agile, tech-first mindset and a dedication to delivering value, LUX has been able to build enterprise partnerships with some of the largest financial services companies in the world. […]

An Essential Guide to OEM Ad Formats in 2024

6 MIN. READ In the world of AdTech, OEM stands out as a powerful strategy thanks to its deep integration within the mobile device ecosystem. Through this unique approach, advertisers receive unprecedented access to users via multiple touchpoints, ensuring high levels of engagement not available with traditional mobile advertising. Here, we’ll look at why OEM […]

Using CPC Offers? Ensure You Pay Only for the First Click with TUNE

As third-party cookies continue to disappear and session tracking windows tighten, the risk to marketers of overpaying for cost-per-click (CPC) campaigns grows. If your CPC offer relies on cookies, then you could be paying for multiple clicks in a single session. With TUNE’s enhanced session tracking capabilities, customers can rest assured that their CPC offers […]

From AI to Events: Key Insights for Marketing to Technical Audiences in 2024

The marketing landscape for engineers and technical professionals continues evolving rapidly, with digital channels increasingly playing a central role. The 2024 State of Marketing to Engineers Report, offers valuable insights for marketers looking to reach this specialized audience effectively. Online Research Dominates the Buying Process One of the most striking findings is that technical buyers […]