How to Use SEO Effectively for a Business

How to Use SEO Effectively for a Business The dynamics of modern business are constant, as inventions are becoming as frequent as Messi scoring goals. You must be very apt and knowledgeable to use that change to your advantage and promote your product.  Well, that’s what marketing is! Similarly, the change is visible in modern […]

The Power of Building Relationships: Why Donors Need Good Fundraisers

Why, of all people, would a donor want to build a relationship with a fundraiser? If you are a donor, it sounds like a questionable proposition. The organizational representative who wants to build a relationship with you is a fundraiser. Talk about conditional love. However, I advise donors that if they find a good fundraiser, […]

Mixed Links: News and Tips for Nonprofit Marketers – September 22, 2023

Zazu Gastropub. Opelika, AL Happy Friday, Friends! I am here with the most helpful articles, posts, and tips for nonprofit marketers from the last week or so. This week we have the most effective social media content, a Giving Tuesday guide, tips for better blog posts, social media updates, and more. It’s time for Mixed […]

Project Management in Digital Marketing: Best Practices and Tools

Project Management in Digital Marketing: Best Practices and Tools In the world of Digital Marketing, it is easy to get carried away with creating multiple social media strategies and campaigns for various brands across various industries, and forget important elements of the project. These elements include goal and status tracking, deadline setting, proper team synergy, effective budgeting, […]

Building Your Personal Brand as a Student: Tips for Effective Online Presence

Building Your Personal Brand as a Student: Tips for Effective Online Presence Building a successful brand requires deep analysis and good knowledge of your target audience. As a rule, it can be quite time-consuming, yet it always pays off when you start to understand how to make things unique and still fit the needs of […]

4 Things to Consider When Consolidating Small Business Debt

4 Things to Consider When Consolidating Small Business Debt Taking on corporate debt helps finance expansion. Many small companies, particularly startups, require loans or financing to operate. The SBA estimates that 25% of small enterprises are funded through loans and credit. Businesses with several debts to different accounts or organizations may benefit from debt consolidation. […]

The World of Richard Viguerie. At 90 “Our work isn’t finished yet.”

“You see, in ideological causes people give money not to win friends, but to defeat enemies . You’d like to change human nature, but you can’t—people are more strongly motivated by negative issues than positive ones.  When there are no negatives or enemies, the appeal isn’t strong.”      For the past 58 years this […]

Nonprofit Email Deliverability Is Pretty Bad: Here Are 10 Steps to Help

I briefly touched on this in Get Your Email List Ready for Year-End Fundraising NOW, but email deliverability for nonprofits is not great right now. According to Validity’s 2023 Email Deliverability Benchmark Report, over 16% of emails from nonprofits either go to spam or don’t get delivered at all. That may not mean much to you, […]

Why I Don’t Like Recommended Ask Amounts

For the record, I don’t like the idea of using SUGGESTED ASK AMOUNTS. Do you? I don’t believe in presupposing what amount someone might give and dropping that amount on their lap, often without warning. Some consultants recommend you do it by first saying: “Would you consider a gift in the amount of…” That’s a […]

Launch Your New Nonprofit Website on Time and Under Budget [VIDEO]

Building a new website for your nonprofit doesn’t need to take months (or, dare we say, years…) of your team’s time or cost a small fortune to pull off. In fact with the right approach, you can avoid delays, keep costs down and launch a new site your visitors will love. Discover 12 best practices […]