Google Provides Guidance To Advertisers On Upcoming Data Privacy Compliance Laws via @sejournal, @brookeosmundson
Google Ads prepares advertisers for changes to its Restricted Data Processing controls as individual state laws will go into effect later this year. The post Google Provides Guidance To Advertisers On Upcoming Data Privacy Compliance Laws appeared first on Search Engine Journal.
Google Marketing Live 2024: The Ultimate Recap For Advertisers via @sejournal, @brookeosmundson
After attending Google Marketing Live, SEJ contributor Brooke Osmundson shares the top product updates for Google Ads, covering creatives, media, and measurement. The post Google Marketing Live 2024: The Ultimate Recap For Advertisers appeared first on Search Engine Journal.
How to Boost Conversions with WhatsApp for Business
While WhatsApp for Business has enjoyed rapid adoption in many parts of the world, the UK has been relatively slow to embrace the technology. Recognising the power of this communication tool for personal use in the UK, Anicca Digital conducted a trial of WhatsApp for business to recruit students, with the aim of increasing conversion […]
How to Make the Most of Your Influencer Ads
Do you trust what you see online nowadays? People don’t trust the media like they used to because of the rise in online scams and fake news. With the rise in misinformation caused by AI, many people are unsure if the content they consume online is trustworthy. Soon, with the rise of online video generators […]
YouTube Content Targeting: Myths, Misunderstandings, and Misuse
Late in 2022 Google announced the phasing out of YouTube content targeting options—keywords, topics, and placements. Search Engine Land suggested it would be the ‘end to the hyper-targeting that made YouTube so appealing for ad dollars.’ There was a lot more coverage like that. Reading those reports at the time, you’d have been forgiven for […]
How To Use The Google Ads Search Terms Report via @sejournal, @brookeosmundson
Discover the hidden powers of the Google Ads Search Terms Report to help maximize your Google Ads strategy and improve ROI. The post How To Use The Google Ads Search Terms Report appeared first on Search Engine Journal.
Who Needs YouTube? – Netflix Ads: The Video Ads Game Changer
In video advertising space, only one platform has emerged as a formidable contender: Netflix ads. The media brand’s emergence into the space marks a significant departure from the longstanding synonymity of YouTube with online video content and advertising. With its vast subscriber base and innovative content delivery methods, Netflix offer advertisers a refined approach to […]
Unleashing Business Growth: Innovative Digital Marketing Services for Success
Traditional marketing methods simply won’t cut it anymore in today’s competitive market. In order to keep up with competitors and improve engagement with their customers, businesses need to adopt comprehensive digital marketing tactics. This post will explore innovative digital marketing services that could help your business thrive in the digital age. Crafting a Comprehensive Digital […]
The Important Takeaways from Google I/O 2024
Google I/O 2024, the Silicon Valley giant’s annual developer conference, brought a bunch of exciting updates and advancements across various Google platforms and services. signalling a new era of intelligent, creative, and responsible technology. Here’s an in-depth look at the key announcements and features unveiled during the event. Google Search Gets Smarter No surprises that […]
Benefits of using GA4 for SEO purposes
Google Analytics 4 (GA4) represents a significant evolution in the world of digital analytics, offering a more comprehensive and flexible framework compared to its predecessor, Universal Analytics (UA). For businesses and SEO professionals, understanding the benefits of GA4 is crucial for adapting strategies that align with modern data tracking and analysis needs. This article explores […]
